A data profile of the people who buy, follow and care about Levi Strauss & Co. in India — modelled from more than twelve digital signal sources. Levi Strauss & Co. has an estimated audience of 3,597,864 people in India.
Levi Strauss & Co. has an estimated audience of 3,597,864 people in India. 32.0% are female, 68.0% are male, average age 30.3. Top brand affinities: Sex and the City, Jeans, Mausam (2011 film), Party dress, Denim.
Top brand affinities include Sex and the City, Jeans, Mausam (2011 film), with strongest over-indexing on Sex and the City (1.89× the country average).
Demographically, the Levi Strauss & Co. audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical Levi Strauss & Co. fan in India is more male, around 30.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Levi Strauss & Co. profile in India.
32.0% are female, 68.0% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 30.3 |
| Estimated audience size | 3,597,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Levi Strauss & Co. audience comes from India.
| Country | Share |
|---|---|
| United States | 22.1% |
| India | 6.8% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Levi Strauss & Co. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pepe Jeans | Fashion & Accessoires | 2.93× | ||
| 02 | Global Desi | Shopping | 2.80× | ||
| 03 | Jeans | Fashion & Accessoires | 2.65× | ||
| 04 | Polo shirt | Fashion & Accessoires | 2.15× | ||
| 05 | Denim | Fashion & Accessoires | 2.08× | ||
| 06 | Party dress | Fashion & Accessoires | 2.04× | ||
| 07 | Crocs | Fashion & Accessoires | 1.91× | ||
| 08 | Puma | Fashion & Accessoires | 1.91× | ||
| 09 | Slim-fit pants | Fashion & Accessoires | 1.91× | ||
| 10 | Sex and the City | Movies & TV | 1.89× | ||
| 11 | Kotak (band) | Music & Radio | 1.74× | ||
| 12 | Formal wear | Fashion & Accessoires | 1.69× | ||
| 13 | Shorts | Fashion & Accessoires | 1.68× | ||
| 14 | Mausam (2011 film) | Movie / TV Show / Series | 1.65× | ||
| 15 | Cardigan (sweater) | Fashion & Accessoires | 1.65× | ||
| 16 | Skirt | Fashion & Accessoires | 1.63× | ||
| 17 | Sweater | Fashion & Accessoires | 1.63× | ||
| 18 | H&M | Shopping | 1.58× | ||
| 19 | Outerwear | Fashion & Accessoires | 1.57× | ||
| 20 | Rabindranath Tagore | Literature | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| Pet Ownership | JOY | 0.94× | |
| DIY Mentality | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Levi Strauss & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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