A data profile of the people who buy, follow and care about Levi Strauss & Co. in United Kingdom — modelled from more than twelve digital signal sources. Levi Strauss & Co. has an estimated audience of 3,267,802 people in United Kingdom.
The average Levi Strauss & Co. fan in United Kingdom is 40.4 years old, more female, and lives primarily in Greater London.
The audience is concentrated in Greater London, Scotland, South East.
Top brand affinities include Jeans, Uniqlo, The North Face, with strongest over-indexing on Jeans (4.32× the country average).
Demographically, the Levi Strauss & Co. audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Levi Strauss & Co. fan in United Kingdom is more female, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jeans.
The key figures that characterise the Levi Strauss & Co. profile in United Kingdom.
65.5% are female, 34.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 40.4 |
| Estimated audience size | 3,267,802 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Levi Strauss & Co. audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.1% |
| India | 6.8% |
| United Kingdom | 6.2% |
Where the Levi Strauss & Co. audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.54× | |
| 02 | Northern Ireland | ~100K | 1.29× | |
| 03 | Greater London | ~500K | 1.18× | |
| 04 | Wales | ~200K | 1.14× | |
| 05 | East of England | ~300K | 1.03× | |
| 06 | South West | ~300K | 1.03× | |
| 07 | South East | ~400K | 1.00× | |
| 08 | East Midlands | ~200K | 0.98× | |
| 09 | North West | ~300K | 0.88× | |
| 10 | North East | ~90K | 0.76× | |
| 11 | Yorkshire and the Humber | ~200K | 0.63× | |
| 12 | West Midlands | ~80K | 0.55× |
The strongest cross-interests of the Levi Strauss & Co. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stussy | Fashion & Accessoires | 6.95× | ||
| 02 | The North Face | Fashion & Accessoires | 5.30× | ||
| 03 | Jeans | Fashion & Accessoires | 4.32× | ||
| 04 | Tommy Hilfiger | Fashion & Accessoires | 3.96× | ||
| 05 | Denim | Fashion & Accessoires | 3.93× | ||
| 06 | Uniqlo | Shopping | 3.57× | ||
| 07 | Calvin Klein | Fashion & Accessoires | 3.06× | ||
| 08 | New Balance | Fashion & Accessoires | 2.97× | ||
| 09 | Urban Outfitters | Shopping | 2.94× | ||
| 10 | Vintage clothing | Fashion & Accessoires | 2.65× | ||
| 11 | Streetwear | Fashion & Accessoires | 2.36× | ||
| 12 | Sneakers (footwear) | Fashion & Accessoires | 2.30× | ||
| 13 | Jacket | Fashion & Accessoires | 2.14× | ||
| 14 | Suit (clothing) | Fashion & Accessoires | 2.00× | ||
| 15 | JD Sports | Shopping | 1.93× | ||
| 16 | Shirt | Fashion & Accessoires | 1.72× | ||
| 17 | Sportswear (activewear) | Fashion & Accessoires | 1.62× | ||
| 18 | Trousers | Fashion & Accessoires | 1.62× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.57× | ||
| 20 | H&M | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.61× | |
| Sustainability | BALANCE | 1.59× | |
| Design Affinity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.77× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Need for Security | CONSERVATISM | 0.81× |
Levi Strauss & Co.'s target market in United Kingdom covers an estimated 3,267,802 people, concentrated in Greater London and Scotland.
65.5% of the Levi Strauss & Co. audience are female, 34.5% are male, with an average age of 40.4 years.
Levi Strauss & Co. fans show strongest brand affinity for Jeans (4.32×), Uniqlo (3.57×), and The North Face (5.3×) over the country average.
Levi Strauss & Co. fans in United Kingdom are most concentrated in Greater London (reach ~500K), Scotland (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Levi Strauss & Co. itself, the audience over-indexes on Uniqlo (3.57×), The North Face (5.3×), Denim (3.93×), and Stussy (6.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Levi Strauss & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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