A data profile of the people who buy, follow and care about Tommy Hilfiger in United Kingdom — modelled from more than twelve digital signal sources. Tommy Hilfiger has an estimated audience of 3,737,740 people in United Kingdom.
The average Tommy Hilfiger fan in United Kingdom is 38.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Uniqlo, Primark, River Island, with strongest over-indexing on Uniqlo (3.07× the country average).
Demographically, the Tommy Hilfiger audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tommy Hilfiger fan in United Kingdom is balanced, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Uniqlo.
The key figures that characterise the Tommy Hilfiger profile in United Kingdom.
54.9% are female, 45.1% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 38.8 |
| Estimated audience size | 3,737,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Tommy Hilfiger audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.2% |
| Germany | 7.3% |
| Italy | 6.7% |
Where the Tommy Hilfiger audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~200K | 1.80× | |
| 02 | West Midlands | ~200K | 1.53× | |
| 03 | East of England | ~400K | 1.16× | |
| 04 | Yorkshire and the Humber | ~300K | 1.15× | |
| 05 | South East | ~600K | 1.11× | |
| 06 | North East | ~100K | 0.97× | |
| 07 | England | ~3M | 0.90× | |
| 08 | East Midlands | ~200K | 0.88× | |
| 09 | South West | ~300K | 0.86× | |
| 10 | Wales | ~100K | 0.66× | |
| 11 | Scotland | ~200K | 0.63× | |
| 12 | North West | ~100K | 0.35× |
The strongest cross-interests of the Tommy Hilfiger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calvin Klein | Fashion & Accessoires | 3.38× | ||
| 02 | Urban Outfitters | Shopping | 3.33× | ||
| 03 | Ready-to-wear | Fashion & Accessoires | 3.30× | ||
| 04 | Ralph Lauren | Fashion & Accessoires | 3.13× | ||
| 05 | 1990s in fashion | Fashion & Accessoires | 3.08× | ||
| 06 | Uniqlo | Shopping | 3.07× | ||
| 07 | New Balance | Fashion & Accessoires | 2.81× | ||
| 08 | River Island | Fashion & Accessoires | 2.50× | ||
| 09 | Jeans | Fashion & Accessoires | 2.34× | ||
| 10 | Primark | Shopping | 2.22× | ||
| 11 | New Look | Fashion & Accessoires | 2.17× | ||
| 12 | H&M | Shopping | 2.10× | ||
| 13 | Sneakers (footwear) | Fashion & Accessoires | 2.00× | ||
| 14 | TK Maxx | Shopping | 1.97× | ||
| 15 | Harrods | Shopping | 1.93× | ||
| 16 | Undergarment | Fashion & Accessoires | 1.91× | ||
| 17 | JD Sports | Shopping | 1.85× | ||
| 18 | Debenhams | Fashion & Accessoires | 1.74× | ||
| 19 | Manchester City F.C. | Sports | 1.67× | ||
| 20 | Wembley Stadium | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.55× | |
| Luxury Orientation | PREMIUM | 1.36× | |
| Design Affinity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Community Orientation | OPEN | 0.62× | |
| Need for Security | CONSERVATISM | 0.69× |
Tommy Hilfiger's target market in United Kingdom covers an estimated 3,737,740 people, concentrated in England and South East.
54.9% of the Tommy Hilfiger audience are female, 45.1% are male, with an average age of 38.8 years.
Tommy Hilfiger fans show strongest brand affinity for Uniqlo (3.07×), Primark (2.22×), and River Island (2.5×) over the country average.
Tommy Hilfiger fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tommy Hilfiger itself, the audience over-indexes on Primark (2.22×), River Island (2.5×), H&M (2.1×), and Urban Outfitters (3.33×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tommy Hilfiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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