Undergarment Audience in United Kingdom
Undergarment has an estimated audience of 11,634,552 people in United Kingdom. 65.2% are female, 34.8% are male, average age 44.2. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Bioderma, Calvin Klein, La Roche-Posay, Expensive Taste, Weddings.
The average Undergarment fan in United Kingdom is 44.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Bioderma, Calvin Klein, La Roche-Posay, with strongest over-indexing on Bioderma (12.45× the country average). Demographically, the Undergarment audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Undergarment fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 44.2 |
| Estimated audience size | 11,634,552 |
Audience persona
The typical Undergarment fan in United Kingdom is more female, around 44.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Bioderma.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,725,914 | 1× |
| South East | 1,442,683 | 0.92× |
| Yorkshire and the Humber | 1,263,117 | 1.35× |
| East of England | 1,145,391 | 1.08× |
| Scotland | 936,031 | 0.89× |
| West Midlands | 760,280 | 1.52× |
| South West | 759,519 | 0.79× |
| Wales | 730,810 | 1.1× |
| East Midlands | 642,985 | 0.78× |
| North West | 590,546 | 0.47× |
| North East | 483,905 | 1.07× |
| Northern Ireland | 361,459 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bioderma | 12.45× | Beauty & Wellness |
| Calvin Klein | 5.53× | Fashion & Accessoires |
| La Roche-Posay | 7.42× | Beauty & Wellness |
| Expensive Taste | 3.26× | Business & Career |
| Weddings | 2.02× | Kids & Family |
| Purchase discount | 4.45× | Shopping |
| Urban Outfitters | 3.31× | Shopping |
| Kitchenware | 2.84× | Home & Garden |
| Hobby | 1.86× | Home & Garden |
| Ryanair | 1.87× | Travel & Leisure |
| Distilled beverage | 1.73× | Food & Beverages |
| Abercrombie & Fitch | 5.35× | Fashion & Accessoires |
| 1.76× | Internet & Social Media | |
| Home business | 3.7× | Business & Career |
| Workwear | 3.28× | Fashion & Accessoires |
| Lacoste | 4.2× | Fashion & Accessoires |
| Tissot | 5.84× | Fashion & Accessoires |
| Designer clothing | 2.32× | Fashion & Accessoires |
| TripAdvisor | 1.73× | Travel & Leisure |
| Hermès | 3.11× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.47 |
| Design Affinity | PREMIUM | 1.46 |
| Indulgence | JOY | 1.39 |
| Sustainability | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.28 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
See Undergarment audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Undergarment have in United Kingdom?
Undergarment has an estimated audience of 11,634,552 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Undergarment fans?
65.2% of Undergarment fans are female, 34.8% are male, with an average age of 44.2 years.
Which brands do Undergarment fans like most?
Undergarment fans show strongest brand affinity for Bioderma (12.45×), Calvin Klein (5.53×), and La Roche-Posay (7.42×) over the country average.
Where do Undergarment fans live in United Kingdom?
Undergarment fans in United Kingdom are most concentrated in England (reach 8,725,914), South East (reach 1,442,683), and Yorkshire and the Humber (reach 1,263,117). These three regions account for the largest share of the active audience.
What other brands do Undergarment fans also like?
Beyond Undergarment itself, the audience over-indexes on Calvin Klein (5.53×), La Roche-Posay (7.42×), Expensive Taste (3.26×), and Weddings (2.02×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.