A data profile of the people who buy, follow and care about Undergarment in India — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 5,882,900 people in India.
Undergarment has an estimated audience of 5,882,900 people in India. 46.2% are female, 53.8% are male, average age 32.5. Top brand affinities: Lingerie, Men's clothing, Outerwear, Trousers, True Detective.
Top brand affinities include Lingerie, Men's clothing, Outerwear, with strongest over-indexing on Lingerie (3.69× the country average).
Demographically, the Undergarment audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Undergarment fan in India is balanced, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Lingerie.
The key figures that characterise the Undergarment profile in India.
46.2% are female, 53.8% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 32.5 |
| Estimated audience size | 5,882,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 33% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Undergarment audience comes from India.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports bra | Fashion & Accessoires | 5.74× | ||
| 02 | Bikini | Fashion & Accessoires | 4.45× | ||
| 03 | Swimsuit | Fashion & Accessoires | 4.18× | ||
| 04 | Lingerie | Fashion & Accessoires | 3.69× | ||
| 05 | Calvin Klein | Fashion & Accessoires | 3.34× | ||
| 06 | Dress shirt | Fashion & Accessoires | 3.23× | ||
| 07 | Pajamas | Fashion & Accessoires | 3.04× | ||
| 08 | Outerwear | Fashion & Accessoires | 2.92× | ||
| 09 | Drop shipping | Shopping | 2.63× | ||
| 10 | Genetics | Kids & Family | 2.58× | ||
| 11 | True Detective | Movies & TV | 2.36× | ||
| 12 | Leather | Fashion & Accessoires | 2.30× | ||
| 13 | High-net-worth individual | Business & Career | 2.26× | ||
| 14 | Trousers | Fashion & Accessoires | 2.19× | ||
| 15 | Men's clothing | Fashion & Accessoires | 2.13× | ||
| 16 | Cabinetry | Home & Garden | 1.82× | ||
| 17 | Casino games | Games | 1.76× | ||
| 18 | Skirt | Fashion & Accessoires | 1.73× | ||
| 19 | Business class | Travel & Leisure | 1.63× | ||
| 20 | Embroidery | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.68× | |
| Early Adopter Mentality | POWER | 1.53× | |
| Quality Awareness | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.57× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Tradition | CONSERVATISM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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