A data profile of the people who buy, follow and care about Undergarment in Denmark — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 1,050,077 people in Denmark.
Undergarment has an estimated audience of 1,050,077 people in Denmark. 64.8% are female, 35.2% are male, average age 45.6. Top brand affinities: Flower, Gina Tricot, Hobby, Drop shipping, Kitchenware.
Top brand affinities include Flower, Gina Tricot, Hobby, with strongest over-indexing on Flower (1.5× the country average).
Demographically, the Undergarment audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Undergarment fan in Denmark is more female, around 45.6 years old, with strong Extroversion tendencies and a notable affinity for Flower.
The key figures that characterise the Undergarment profile in Denmark.
64.8% are female, 35.2% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 45.6 |
| Estimated audience size | 1,050,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Undergarment audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hermès | Fashion & Accessoires | 2.82× | ||
| 02 | Madonna | Music & Radio | 2.70× | ||
| 03 | Calvin Klein | Fashion & Accessoires | 2.60× | ||
| 04 | Mother's Day | Kids & Family | 2.03× | ||
| 05 | Kitchenware | Home & Garden | 1.97× | ||
| 06 | Department store | Shopping | 1.88× | ||
| 07 | Ravelry | Internet & Social Media | 1.85× | ||
| 08 | High school | Business & Career | 1.84× | ||
| 09 | Louis Vuitton | Fashion & Accessoires | 1.83× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.82× | ||
| 11 | Drop shipping | Shopping | 1.76× | ||
| 12 | Designer clothing | Fashion & Accessoires | 1.76× | ||
| 13 | Uniqlo | Shopping | 1.73× | ||
| 14 | Weather | Home & Garden | 1.62× | ||
| 15 | Georg Jensen | Home & Garden | 1.57× | ||
| 16 | Hobby | Home & Garden | 1.55× | ||
| 17 | Poster | Arts & Culture | 1.55× | ||
| 18 | Zizzi | Food & Beverages | 1.54× | ||
| 19 | Intersport | Shopping | 1.51× | ||
| 20 | Flower | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.32× | |
| Design Affinity | PREMIUM | 1.31× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.85× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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