A data profile of the people who buy, follow and care about Undergarment in Ireland — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 753,478 people in Ireland.
Undergarment has an estimated audience of 753,478 people in Ireland. 63.5% are female, 36.5% are male, average age 41.5. Top brand affinities: Men's clothing, Calvin Klein, Skirt, Dress shirt, Tommy Hilfiger.
Top brand affinities include Men's clothing, Calvin Klein, Skirt, with strongest over-indexing on Men's clothing (1.53× the country average).
Demographically, the Undergarment audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Career Orientation.
The typical Undergarment fan in Ireland is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Undergarment profile in Ireland.
63.5% are female, 36.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 41.5 |
| Estimated audience size | 753,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Undergarment audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calvin Klein | Fashion & Accessoires | 3.00× | ||
| 02 | Dress shirt | Fashion & Accessoires | 2.17× | ||
| 03 | Uniqlo | Shopping | 2.09× | ||
| 04 | CC cream | Beauty & Wellness | 2.06× | ||
| 05 | Lip balm | Beauty & Wellness | 1.93× | ||
| 06 | Swimsuit | Fashion & Accessoires | 1.89× | ||
| 07 | Face powder | Beauty & Wellness | 1.88× | ||
| 08 | Lip gloss | Beauty & Wellness | 1.87× | ||
| 09 | Tommy Hilfiger | Fashion & Accessoires | 1.74× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.72× | ||
| 11 | Nail salon | Beauty & Wellness | 1.69× | ||
| 12 | Eyelash extensions | Beauty & Wellness | 1.64× | ||
| 13 | Eye liner | Beauty & Wellness | 1.64× | ||
| 14 | Concealer | Beauty & Wellness | 1.59× | ||
| 15 | Leggings | Fashion & Accessoires | 1.54× | ||
| 16 | Hoodie | Fashion & Accessoires | 1.54× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.53× | ||
| 18 | Manicure | Beauty & Wellness | 1.52× | ||
| 19 | Kitchenware | Home & Garden | 1.52× | ||
| 20 | Skirt | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Career Orientation | POWER | 1.26× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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