A data profile of the people who buy, follow and care about Undergarment in Austria — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 1,084,476 people in Austria.
The average Undergarment fan in Austria is 40.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Lingerie, C&A, Shoes, with strongest over-indexing on Lingerie (4.71× the country average).
Demographically, the Undergarment audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Undergarment fan in Austria is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Lingerie.
The key figures that characterise the Undergarment profile in Austria.
71.4% are female, 28.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 40.7 |
| Estimated audience size | 1,084,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 19% |
of the worldwide Undergarment audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
Where the Undergarment audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~100K | 1.05× | |
| 02 | Tyrol | ~80K | 1.05× | |
| 03 | Styria | ~100K | 1.03× | |
| 04 | Vienna | ~200K | 1.02× | |
| 05 | Salzburg | ~70K | 1.02× | |
| 06 | Vorarlberg | ~40K | 1.02× | |
| 07 | Lower Austria | ~100K | 0.98× | |
| 08 | Carinthia (state) | ~50K | 0.96× | |
| 09 | Burgenland | ~30K | 0.95× |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 5.13× | ||
| 02 | Bottega Veneta | Fashion & Accessoires | 5.13× | ||
| 03 | Powdered milk | Kids & Family | 4.90× | ||
| 04 | Lingerie | Fashion & Accessoires | 4.71× | ||
| 05 | Child safety seat | Kids & Family | 4.30× | ||
| 06 | Pandora | Fashion & Accessoires | 4.18× | ||
| 07 | Bershka | Shopping | 3.88× | ||
| 08 | C&A | Shopping | 2.92× | ||
| 09 | Child development | Business & Career | 2.76× | ||
| 10 | Sunglasses | Fashion & Accessoires | 2.69× | ||
| 11 | Deal of the day | Shopping | 2.46× | ||
| 12 | Toys | Games | 2.29× | ||
| 13 | Nike | Fashion & Accessoires | 1.97× | ||
| 14 | Hair products | Beauty & Wellness | 1.94× | ||
| 15 | Deichmann | Shopping | 1.94× | ||
| 16 | Italian cuisine | Food & Beverages | 1.94× | ||
| 17 | Shoes | Fashion & Accessoires | 1.85× | ||
| 18 | Hobby | Home & Garden | 1.58× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.57× | ||
| 20 | Hornbach | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.50× | |
| Early Adopter Mentality | POWER | 1.47× | |
| Design Affinity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.90× |
Undergarment has an estimated audience of 1,084,476 people in Austria, concentrated in Vienna and Lower Austria.
71.4% of Undergarment fans are female, 28.6% are male, with an average age of 40.7 years.
Undergarment fans show strongest brand affinity for Lingerie (4.71×), C&A (2.92×), and Shoes (1.85×) over the country average.
Undergarment fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Undergarment itself, the audience over-indexes on C&A (2.92×), Shoes (1.85×), Toys (2.29×), and Hair products (1.94×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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