A data profile of the people who buy, follow and care about Deal of the day in Austria — modelled from more than twelve digital signal sources. Deal of the day has an estimated audience of 819,819 people in Austria.
The average Deal of the day fan in Austria is 44.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Discounting, Discounts and allowances, Sales promotion, with strongest over-indexing on Discounting (6.2× the country average).
Demographically, the Deal of the day audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Deal of the day fan in Austria is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Discounting.
The key figures that characterise the Deal of the day profile in Austria.
58.6% are female, 41.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 44.2 |
| Estimated audience size | 819,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Deal of the day audience comes from Austria.
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 6.5% |
| Italy | 4.7% |
Where the Deal of the day audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.55× | |
| 02 | Carinthia (state) | ~50K | 1.08× | |
| 03 | Vorarlberg | ~30K | 1.03× | |
| 04 | Salzburg | ~50K | 0.97× | |
| 05 | Tyrol | ~50K | 0.93× | |
| 06 | Lower Austria | ~100K | 0.92× | |
| 07 | Upper Austria | ~100K | 0.92× | |
| 08 | Styria | ~90K | 0.89× | |
| 09 | Vienna | ~100K | 0.79× |
The strongest cross-interests of the Deal of the day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discounting | Shopping | 6.20× | ||
| 02 | Black Friday | Shopping | 5.20× | ||
| 03 | Discounts and allowances | Shopping | 5.02× | ||
| 04 | Purchase discount | Shopping | 4.55× | ||
| 05 | TEDi | Shopping | 4.28× | ||
| 06 | Jacket | Fashion & Accessoires | 4.15× | ||
| 07 | Saving | Business & Career | 3.90× | ||
| 08 | Blouse | Fashion & Accessoires | 3.39× | ||
| 09 | Sales promotion | Shopping | 3.07× | ||
| 10 | Primark | Shopping | 3.07× | ||
| 11 | Skirt | Fashion & Accessoires | 3.07× | ||
| 12 | Nike | Fashion & Accessoires | 3.02× | ||
| 13 | Children's clothing | Fashion & Accessoires | 2.96× | ||
| 14 | Drop shipping | Shopping | 2.86× | ||
| 15 | Coupons | Shopping | 2.70× | ||
| 16 | Hervis | Sports | 2.46× | ||
| 17 | Temu | Shopping | 2.28× | ||
| 18 | H&M | Shopping | 2.04× | ||
| 19 | Design | Home & Garden | 1.58× | ||
| 20 | Shopping | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.58× | |
| Travelling | THRILL | 1.09× | |
| Healthy Lifestyle | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.64× | |
| Sustainability | BALANCE | 0.65× | |
| Social Media Usage | JOY | 0.66× |
Deal of the day has an estimated audience of 819,819 people in Austria, concentrated in Vienna and Lower Austria.
58.6% of Deal of the day fans are female, 41.4% are male, with an average age of 44.2 years.
Deal of the day fans show strongest brand affinity for Discounting (6.2×), Discounts and allowances (5.02×), and Sales promotion (3.07×) over the country average.
Deal of the day fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Deal of the day itself, the audience over-indexes on Discounts and allowances (5.02×), Sales promotion (3.07×), Black Friday (5.2×), and Primark (3.07×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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