A data profile of the people who buy, follow and care about Children's clothing in Austria — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 977,616 people in Austria.
The average Children's clothing fan in Austria is 43.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include IKEA, C&A, Ernsting's family, with strongest over-indexing on IKEA (1.86× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Children's clothing fan in Austria is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Children's clothing profile in Austria.
79.9% are female, 20.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 43.3 |
| Estimated audience size | 977,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Children's clothing audience comes from Austria.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
Where the Children's clothing audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~40K | 1.19× | |
| 02 | Tyrol | ~70K | 1.07× | |
| 03 | Upper Austria | ~100K | 1.05× | |
| 04 | Salzburg | ~70K | 1.05× | |
| 05 | Burgenland | ~20K | 0.97× | |
| 06 | Carinthia (state) | ~50K | 0.93× | |
| 07 | Lower Austria | ~100K | 0.91× | |
| 08 | Styria | ~100K | 0.91× | |
| 09 | Vienna | ~200K | 0.86× |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ernsting's family | Shopping | 5.08× | ||
| 02 | C&A | Shopping | 3.50× | ||
| 03 | Blouse | Fashion & Accessoires | 3.26× | ||
| 04 | Tchibo | Shopping | 2.77× | ||
| 05 | Deichmann | Shopping | 2.41× | ||
| 06 | Marriage | Kids & Family | 2.40× | ||
| 07 | Living room | Home & Garden | 2.39× | ||
| 08 | TK Maxx | Shopping | 2.14× | ||
| 09 | Parenting | Kids & Family | 2.00× | ||
| 10 | Dresses | Fashion & Accessoires | 1.98× | ||
| 11 | H&M | Shopping | 1.95× | ||
| 12 | Smyths Toys | Kids & Family | 1.95× | ||
| 13 | Shopping malls | Shopping | 1.90× | ||
| 14 | IKEA | Home & Garden | 1.86× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.83× | ||
| 16 | Shop Apotheke | Shopping | 1.79× | ||
| 17 | Bipa | Shopping | 1.78× | ||
| 18 | Lidl | Shopping | 1.57× | ||
| 19 | Family | Kids & Family | 1.55× | ||
| 20 | Discount stores | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.59× | |
| Luxury Orientation | PREMIUM | 1.53× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Travelling | THRILL | 0.74× | |
| Social Media Usage | JOY | 0.88× |
Children's clothing has an estimated audience of 977,616 people in Austria, concentrated in Vienna and Upper Austria.
79.9% of Children's clothing fans are female, 20.1% are male, with an average age of 43.3 years.
Children's clothing fans show strongest brand affinity for IKEA (1.86×), C&A (3.5×), and Ernsting's family (5.08×) over the country average.
Children's clothing fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Children's clothing itself, the audience over-indexes on C&A (3.5×), Ernsting's family (5.08×), Lidl (1.57×), and Deichmann (2.41×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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