A data profile of the people who buy, follow and care about Shop Apotheke in Austria — modelled from more than twelve digital signal sources. Shop Apotheke has an estimated audience of 1,838,801 people in Austria.
The average Shop Apotheke fan in Austria is 42.5 years old, more female, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Upper Austria, Vienna.
Top brand affinities include Apotheken Umschau, IKEA, Lidl, with strongest over-indexing on Apotheken Umschau (126.96× the country average).
Demographically, the Shop Apotheke audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Shop Apotheke fan in Austria is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Apotheken Umschau.
The key figures that characterise the Shop Apotheke profile in Austria.
69.7% are female, 30.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 42.5 |
| Estimated audience size | 1,838,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Shop Apotheke audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 78.0% |
| Austria | 19.8% |
| Switzerland | 0.6% |
Where the Shop Apotheke audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~100K | 1.21× | |
| 02 | Lower Austria | ~300K | 1.18× | |
| 03 | Upper Austria | ~300K | 1.14× | |
| 04 | Burgenland | ~50K | 1.13× | |
| 05 | Styria | ~200K | 1.05× | |
| 06 | Salzburg | ~100K | 0.90× | |
| 07 | Tyrol | ~100K | 0.86× | |
| 08 | Vorarlberg | ~50K | 0.83× | |
| 09 | Vienna | ~300K | 0.70× |
The strongest cross-interests of the Shop Apotheke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apotheken Umschau | Health | 126.96× | ||
| 02 | National Geographic (magazine) | Travel & Leisure | 8.96× | ||
| 03 | Miele | Home & Garden | 4.03× | ||
| 04 | Kitchenware | Home & Garden | 2.81× | ||
| 05 | Garden furniture | Home & Garden | 2.74× | ||
| 06 | Thermomix | Home & Garden | 2.44× | ||
| 07 | Sustainable energy | Home & Garden | 2.38× | ||
| 08 | Deichmann | Shopping | 2.36× | ||
| 09 | TK Maxx | Shopping | 1.86× | ||
| 10 | Organic food | Food & Beverages | 1.70× | ||
| 11 | Toys | Games | 1.70× | ||
| 12 | Health care | Business & Career | 1.70× | ||
| 13 | IKEA | Home & Garden | 1.69× | ||
| 14 | Politics | Politics & Society | 1.65× | ||
| 15 | Shopping malls | Shopping | 1.65× | ||
| 16 | Home Appliances | Home & Garden | 1.65× | ||
| 17 | Hobby | Home & Garden | 1.57× | ||
| 18 | Lidl | Shopping | 1.55× | ||
| 19 | Hair products | Beauty & Wellness | 1.54× | ||
| 20 | Hornbach | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.08× | |
| Quality Awareness | PREMIUM | 2.01× | |
| Convenience Orientation | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Extroversion | THRILL | 0.86× | |
| Risk Appetite | THRILL | 0.90× |
Shop Apotheke's target market in Austria covers an estimated 1,838,801 people, concentrated in Lower Austria and Upper Austria.
69.7% of the Shop Apotheke audience are female, 30.3% are male, with an average age of 42.5 years.
Shop Apotheke fans show strongest brand affinity for Apotheken Umschau (126.96×), IKEA (1.69×), and Lidl (1.55×) over the country average.
Shop Apotheke fans in Austria are most concentrated in Lower Austria (reach ~300K), Upper Austria (reach ~300K), and Vienna (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Shop Apotheke itself, the audience over-indexes on IKEA (1.69×), Lidl (1.55×), National Geographic (magazine) (8.96×), and Deichmann (2.36×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Shop Apotheke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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