A data profile of the people who buy, follow and care about Health care in Austria — modelled from more than twelve digital signal sources. Health care has an estimated audience of 1,247,918 people in Austria.
The average Health care fan in Austria is 44.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Nursing, Medicine, Quality of life, with strongest over-indexing on Nursing (3.14× the country average).
Demographically, the Health care audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Health care fan in Austria is more female, around 44.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Nursing.
The key figures that characterise the Health care profile in Austria.
61.3% are female, 38.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.7 |
| Estimated audience size | 1,247,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Health care audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
Where the Health care audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.25× | |
| 02 | Styria | ~200K | 1.03× | |
| 03 | Lower Austria | ~200K | 1.01× | |
| 04 | Salzburg | ~80K | 1.01× | |
| 05 | Vorarlberg | ~40K | 0.99× | |
| 06 | Burgenland | ~30K | 0.99× | |
| 07 | Upper Austria | ~200K | 0.98× | |
| 08 | Carinthia (state) | ~60K | 0.98× | |
| 09 | Tyrol | ~80K | 0.96× |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Health care provider | Health | 3.81× | ||
| 02 | Health system | Health | 3.78× | ||
| 03 | Nursing | Business & Career | 3.14× | ||
| 04 | Preventive healthcare | Health | 3.10× | ||
| 05 | Doctor of Medicine | Business & Career | 2.96× | ||
| 06 | Pharmacy | Business & Career | 2.49× | ||
| 07 | Dentistry | Business & Career | 2.45× | ||
| 08 | Metabolism | Health | 2.05× | ||
| 09 | Medicine | Business & Career | 2.00× | ||
| 10 | Life extension | Health | 1.99× | ||
| 11 | Therapy | Health | 1.86× | ||
| 12 | Alternative medicine | Business & Career | 1.84× | ||
| 13 | Self-esteem | Health | 1.80× | ||
| 14 | Health & wellness | Health | 1.71× | ||
| 15 | Shop Apotheke | Shopping | 1.70× | ||
| 16 | Tchibo | Shopping | 1.63× | ||
| 17 | Quality of life | Health | 1.62× | ||
| 18 | Skin care | Beauty & Wellness | 1.55× | ||
| 19 | Adult education | Business & Career | 1.55× | ||
| 20 | Well-being | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.31× | |
| Luxury Orientation | PREMIUM | 1.13× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.80× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Urban Lifestyle | OPEN | 0.85× |
Health care has an estimated audience of 1,247,918 people in Austria, concentrated in Vienna and Lower Austria.
61.3% of Health care fans are female, 38.7% are male, with an average age of 44.7 years.
Health care fans show strongest brand affinity for Nursing (3.14×), Medicine (2.0×), and Quality of life (1.62×) over the country average.
Health care fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Health care itself, the audience over-indexes on Medicine (2.0×), Quality of life (1.62×), Shop Apotheke (1.7×), and Health system (3.78×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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