A data profile of the people who buy, follow and care about Therapy in Austria — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 1,260,180 people in Austria.
The average Therapy fan in Austria is 42.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Obi (store), Austrian Airlines, with strongest over-indexing on Billa (supermarket) (1.6× the country average).
Demographically, the Therapy audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Therapy fan in Austria is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Therapy profile in Austria.
57.8% are female, 42.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 42.8 |
| Estimated audience size | 1,260,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Therapy audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
Where the Therapy audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.69× | |
| 02 | Burgenland | ~40K | 1.10× | |
| 03 | Lower Austria | ~200K | 1.01× | |
| 04 | Vorarlberg | ~40K | 0.98× | |
| 05 | Salzburg | ~80K | 0.93× | |
| 06 | Upper Austria | ~200K | 0.92× | |
| 07 | Carinthia (state) | ~60K | 0.92× | |
| 08 | Styria | ~100K | 0.90× | |
| 09 | Tyrol | ~80K | 0.90× |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cholesterol | Food & Beverages | 3.17× | ||
| 02 | Pharmacy | Business & Career | 2.32× | ||
| 03 | Stress (biology) | Health | 2.03× | ||
| 04 | Self-esteem | Health | 1.92× | ||
| 05 | Health care | Business & Career | 1.86× | ||
| 06 | Psychology | Business & Career | 1.85× | ||
| 07 | Austrian Airlines | Travel & Leisure | 1.74× | ||
| 08 | Spas | Beauty & Wellness | 1.73× | ||
| 09 | Hornbach | Shopping | 1.72× | ||
| 10 | Cineplexx Cinemas | Movies & TV | 1.71× | ||
| 11 | Innovation | Business & Career | 1.64× | ||
| 12 | Billa (supermarket) | Shopping | 1.60× | ||
| 13 | Self-love | Health | 1.60× | ||
| 14 | Obi (store) | Shopping | 1.59× | ||
| 15 | Medicine | Business & Career | 1.59× | ||
| 16 | Deichmann | Shopping | 1.55× | ||
| 17 | Politics | Politics & Society | 1.54× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | Wikipedia | Internet & Social Media | 1.52× | ||
| 20 | Electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.75× | |
| Spirituality | BALANCE | 1.50× | |
| Family Orientation | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Extroversion | THRILL | 0.97× |
Therapy has an estimated audience of 1,260,180 people in Austria, concentrated in Vienna and Lower Austria.
57.8% of Therapy fans are female, 42.2% are male, with an average age of 42.8 years.
Therapy fans show strongest brand affinity for Billa (supermarket) (1.6×), Obi (store) (1.59×), and Austrian Airlines (1.74×) over the country average.
Therapy fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Therapy itself, the audience over-indexes on Obi (store) (1.59×), Austrian Airlines (1.74×), Psychology (1.85×), and Hornbach (1.72×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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