A data profile of the people who buy, follow and care about Self-love in Austria — modelled from more than twelve digital signal sources. Self-love has an estimated audience of 1,168,938 people in Austria.
The average Self-love fan in Austria is 39.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Styria.
Top brand affinities include Self care, Hatha yoga, Self-awareness, with strongest over-indexing on Self care (4.12× the country average).
Demographically, the Self-love audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Self-love fan in Austria is more female, around 39.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Self care.
The key figures that characterise the Self-love profile in Austria.
70.4% are female, 29.6% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 39.2 |
| Estimated audience size | 1,168,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Self-love audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.4% |
| Germany | 6.4% |
| Japan | 4.9% |
Where the Self-love audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.08× | |
| 02 | Upper Austria | ~200K | 1.07× | |
| 03 | Vorarlberg | ~40K | 1.05× | |
| 04 | Burgenland | ~30K | 1.03× | |
| 05 | Carinthia (state) | ~60K | 1.02× | |
| 06 | Salzburg | ~80K | 0.97× | |
| 07 | Lower Austria | ~200K | 0.94× | |
| 08 | Tyrol | ~80K | 0.94× | |
| 09 | Vienna | ~200K | 0.92× |
The strongest cross-interests of the Self-love audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kundalini yoga | Health | 5.40× | ||
| 02 | Hatha yoga | Health | 5.16× | ||
| 03 | Yin yoga | Sports | 5.11× | ||
| 04 | Karma yoga | Health | 5.07× | ||
| 05 | Relaxation technique | Health | 4.69× | ||
| 06 | Self-healing | Health | 4.14× | ||
| 07 | Self care | Health | 4.12× | ||
| 08 | Hot yoga | Sports | 4.07× | ||
| 09 | Healing | Health | 3.78× | ||
| 10 | Self-awareness | Health | 3.07× | ||
| 11 | Self-confidence | Health | 3.01× | ||
| 12 | Self-knowledge (psychology) | Health | 2.84× | ||
| 13 | Self-esteem | Health | 2.83× | ||
| 14 | Mindfulness | Health | 2.78× | ||
| 15 | Gratitude | Politics & Society | 2.24× | ||
| 16 | Social science | Business & Career | 1.82× | ||
| 17 | Personal development | Business & Career | 1.59× | ||
| 18 | Healthy diet | Health | 1.57× | ||
| 19 | Psychology | Business & Career | 1.56× | ||
| 20 | Health & wellness | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.10× | |
| Early Adopter Mentality | POWER | 1.64× | |
| Patriotism | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.86× |
Self-love has an estimated audience of 1,168,938 people in Austria, concentrated in Vienna and Upper Austria.
70.4% of Self-love fans are female, 29.6% are male, with an average age of 39.2 years.
Self-love fans show strongest brand affinity for Self care (4.12×), Hatha yoga (5.16×), and Self-awareness (3.07×) over the country average.
Self-love fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Self-love itself, the audience over-indexes on Hatha yoga (5.16×), Self-awareness (3.07×), Yin yoga (5.11×), and Self-esteem (2.83×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Self-love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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