A data profile of the people who buy, follow and care about Personal development in Austria — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 1,422,689 people in Austria.
The average Personal development fan in Austria is 41.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Psychology, Austrian Airlines, Happiness, with strongest over-indexing on Psychology (2.03× the country average).
Demographically, the Personal development audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Personal development fan in Austria is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Personal development profile in Austria.
62.4% are female, 37.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 41.3 |
| Estimated audience size | 1,422,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Personal development audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
Where the Personal development audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.13× | |
| 02 | Lower Austria | ~200K | 1.09× | |
| 03 | Salzburg | ~100K | 1.02× | |
| 04 | Vorarlberg | ~50K | 0.99× | |
| 05 | Tyrol | ~100K | 0.98× | |
| 06 | Carinthia (state) | ~70K | 0.98× | |
| 07 | Burgenland | ~40K | 0.98× | |
| 08 | Styria | ~200K | 0.97× | |
| 09 | Vienna | ~300K | 0.96× |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 2.55× | ||
| 02 | Psychology | Business & Career | 2.03× | ||
| 03 | Happiness | Health | 1.95× | ||
| 04 | Charity and causes | Business & Career | 1.77× | ||
| 05 | Austrian Airlines | Travel & Leisure | 1.68× | ||
| 06 | Cineplexx Cinemas | Movies & TV | 1.67× | ||
| 07 | Czech Republic | Travel & Leisure | 1.65× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.64× | ||
| 09 | Felix Baumgartner | Sports | 1.64× | ||
| 10 | Hornbach | Shopping | 1.61× | ||
| 11 | Wikipedia | Internet & Social Media | 1.61× | ||
| 12 | Electronics | Technology & Electronics | 1.61× | ||
| 13 | Quality of life | Health | 1.60× | ||
| 14 | Hungary | Travel & Leisure | 1.60× | ||
| 15 | Self-love | Health | 1.59× | ||
| 16 | Desserts | Food & Beverages | 1.58× | ||
| 17 | Instant messaging | Internet & Social Media | 1.58× | ||
| 18 | Lodging | Travel & Leisure | 1.57× | ||
| 19 | Concerts | Music & Radio | 1.55× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.90× | |
| Community Orientation | OPEN | 1.53× | |
| Career Orientation | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.97× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Healthy Lifestyle | BALANCE | 1.01× |
Personal development has an estimated audience of 1,422,689 people in Austria, concentrated in Vienna and Lower Austria.
62.4% of Personal development fans are female, 37.6% are male, with an average age of 41.3 years.
Personal development fans show strongest brand affinity for Psychology (2.03×), Austrian Airlines (1.68×), and Happiness (1.95×) over the country average.
Personal development fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Personal development itself, the audience over-indexes on Austrian Airlines (1.68×), Happiness (1.95×), Hornbach (1.61×), and Quality of life (1.6×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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