A data profile of the people who buy, follow and care about Tattoos in Austria — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 1,384,355 people in Austria.
The average Tattoos fan in Austria is 38.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include YouTube, Instagram, Google, with strongest over-indexing on YouTube (1.66× the country average).
Demographically, the Tattoos audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Tattoos fan in Austria is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for YouTube.
The key figures that characterise the Tattoos profile in Austria.
57.4% are female, 42.6% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 38.5 |
| Estimated audience size | 1,384,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Tattoos audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
Where the Tattoos audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.09× | |
| 02 | Vienna | ~300K | 1.03× | |
| 03 | Upper Austria | ~200K | 1.03× | |
| 04 | Styria | ~200K | 1.03× | |
| 05 | Carinthia (state) | ~70K | 1.02× | |
| 06 | Tyrol | ~90K | 0.98× | |
| 07 | Salzburg | ~90K | 0.97× | |
| 08 | Burgenland | ~30K | 0.97× | |
| 09 | Vorarlberg | ~40K | 0.92× |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount stores | Shopping | 1.83× | ||
| 02 | Cosmetics | Beauty & Wellness | 1.76× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 1.70× | ||
| 04 | YouTube | Movies & TV | 1.66× | ||
| 05 | Soccer | Sports | 1.65× | ||
| 06 | Internet & Social Media | 1.64× | |||
| 07 | Bipa | Shopping | 1.64× | ||
| 08 | Photography | Arts & Culture | 1.64× | ||
| 09 | Internet & Social Media | 1.61× | |||
| 10 | Family | Kids & Family | 1.61× | ||
| 11 | Cooking | Food & Beverages | 1.60× | ||
| 12 | Physical fitness | Sports | 1.58× | ||
| 13 | Hotels | Travel & Leisure | 1.56× | ||
| 14 | Design | Home & Garden | 1.55× | ||
| 15 | Austria | Travel & Leisure | 1.53× | ||
| 16 | Online shopping | Shopping | 1.53× | ||
| 17 | Internet & Social Media | 1.53× | |||
| 18 | Shopping | Shopping | 1.52× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Beauty | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.55× | |
| Price Sensitivity | PREMIUM | 1.41× | |
| Urban Lifestyle | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.36× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Tattoos has an estimated audience of 1,384,355 people in Austria, concentrated in Vienna and Lower Austria.
57.4% of Tattoos fans are female, 42.6% are male, with an average age of 38.5 years.
Tattoos fans show strongest brand affinity for YouTube (1.66×), Instagram (1.61×), and Google (1.64×) over the country average.
Tattoos fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Tattoos itself, the audience over-indexes on Instagram (1.61×), Google (1.64×), Shopping (1.52×), and Facebook (1.52×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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