A data profile of the people who buy, follow and care about Cooking in Austria — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 3,117,307 people in Austria.
The average Cooking fan in Austria is 42.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Thermomix, TK Maxx, Employment website, with strongest over-indexing on Thermomix (2.73× the country average).
Demographically, the Cooking audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Cooking fan in Austria is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Thermomix.
The key figures that characterise the Cooking profile in Austria.
60.8% are female, 39.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 42.6 |
| Estimated audience size | 3,117,307 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Cooking audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
Where the Cooking audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~500K | 1.25× | |
| 02 | Vorarlberg | ~100K | 1.23× | |
| 03 | Lower Austria | ~400K | 0.97× | |
| 04 | Styria | ~400K | 0.97× | |
| 05 | Tyrol | ~200K | 0.97× | |
| 06 | Burgenland | ~80K | 0.96× | |
| 07 | Carinthia (state) | ~200K | 0.94× | |
| 08 | Vienna | ~600K | 0.93× | |
| 09 | Salzburg | ~200K | 0.89× |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thermomix | Home & Garden | 2.73× | ||
| 02 | Fressnapf | Shopping | 2.09× | ||
| 03 | Life extension | Health | 2.06× | ||
| 04 | Employment website | Business & Career | 2.04× | ||
| 05 | Mother's Day | Kids & Family | 1.98× | ||
| 06 | Beatrice Egli | Music & Radio | 1.97× | ||
| 07 | DJ Ötzi | Music & Radio | 1.93× | ||
| 08 | Breaking news | Movies & TV | 1.91× | ||
| 09 | JYSK | Home & Garden | 1.86× | ||
| 10 | Blic | News | 1.84× | ||
| 11 | Real property | Home & Garden | 1.83× | ||
| 12 | Veterinary medicine | Business & Career | 1.83× | ||
| 13 | TK Maxx | Shopping | 1.73× | ||
| 14 | Breuninger | Fashion & Accessoires | 1.73× | ||
| 15 | Deal of the day | Shopping | 1.71× | ||
| 16 | Adult education | Business & Career | 1.69× | ||
| 17 | FlixBus | Cars & Mobility | 1.62× | ||
| 18 | Melissa Naschenweng | Music & Radio | 1.60× | ||
| 19 | Storm of Love | Movies & TV | 1.57× | ||
| 20 | Hardware store | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.73× | |
| Career Orientation | POWER | 1.41× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.80× | |
| Tradition | CONSERVATISM | 0.81× |
Cooking has an estimated audience of 3,117,307 people in Austria, concentrated in Vienna and Upper Austria.
60.8% of Cooking fans are female, 39.2% are male, with an average age of 42.6 years.
Cooking fans show strongest brand affinity for Thermomix (2.73×), TK Maxx (1.73×), and Employment website (2.04×) over the country average.
Cooking fans in Austria are most concentrated in Vienna (reach ~600K), Upper Austria (reach ~500K), and Lower Austria (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cooking itself, the audience over-indexes on TK Maxx (1.73×), Employment website (2.04×), Breaking news (1.91×), and Fressnapf (2.09×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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