A data profile of the people who buy, follow and care about Business and industry in Austria — modelled from more than twelve digital signal sources. Business and industry has an estimated audience of 4,573,442 people in Austria.
The average Business and industry fan in Austria is 38.3 years old, balanced, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Upper Austria.
Top brand affinities include Rossmann, Public security, Paddy Power, with strongest over-indexing on Rossmann (1.61× the country average).
Demographically, the Business and industry audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 8 regions tracked by Rascasse.
The typical Business and industry fan in Austria is balanced, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
The key figures that characterise the Business and industry profile in Austria.
52.6% are female, 47.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 38.3 |
| Estimated audience size | 4,573,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Business and industry audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
Where the Business and industry audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~400K | 1.28× | |
| 02 | Vorarlberg | ~200K | 1.22× | |
| 03 | Carinthia (state) | ~300K | 1.10× | |
| 04 | Tyrol | ~300K | 1.01× | |
| 05 | Lower Austria | ~600K | 0.92× | |
| 06 | Upper Austria | ~500K | 0.89× | |
| 07 | Styria | ~500K | 0.84× | |
| 08 | Vienna | ~500K | 0.60× |
The strongest cross-interests of the Business and industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birra Moretti | Food & Beverages | 1.78× | ||
| 02 | National Rifle Association | Politics & Society | 1.72× | ||
| 03 | Zulily | Kids & Family | 1.67× | ||
| 04 | Public security | Politics & Society | 1.65× | ||
| 05 | BoConcept | Home & Garden | 1.63× | ||
| 06 | Rossmann | Shopping | 1.61× | ||
| 07 | Möbel Höffner | Home & Garden | 1.61× | ||
| 08 | Paddy Power | Games | 1.58× | ||
| 09 | Campeonato Brasileiro Série A | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.07× | |
| Luxury Orientation | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.99× | |
| Design Affinity | PREMIUM | 1.07× |
Business and industry has an estimated audience of 4,573,442 people in Austria, concentrated in Lower Austria and Vienna.
52.6% of Business and industry fans are female, 47.4% are male, with an average age of 38.3 years.
Business and industry fans show strongest brand affinity for Rossmann (1.61×), Public security (1.65×), and Paddy Power (1.58×) over the country average.
Business and industry fans in Austria are most concentrated in Lower Austria (reach ~600K), Vienna (reach ~500K), and Upper Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Business and industry itself, the audience over-indexes on Public security (1.65×), Paddy Power (1.58×), Birra Moretti (1.78×), and National Rifle Association (1.72×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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