A data profile of the people who buy, follow and care about Sports and outdoors in Austria — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 4,396,818 people in Austria.
Sports and outdoors has an estimated audience of 4,396,818 people in Austria. 51.4% are female, 48.6% are male, average age 38.3. Top brand affinities: Buy one, get one free, National Rugby League, Rossmann, Süper Lig, Public security.
Top brand affinities include Buy one, get one free, National Rugby League, Rossmann, with strongest over-indexing on Buy one, get one free (2.51× the country average).
Demographically, the Sports and outdoors audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
The typical Sports and outdoors fan in Austria is balanced, around 38.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Buy one, get one free.
The key figures that characterise the Sports and outdoors profile in Austria.
51.4% are female, 48.6% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 38.3 |
| Estimated audience size | 4,396,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Sports and outdoors audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
The strongest cross-interests of the Sports and outdoors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Rugby League | Sports | 2.82× | ||
| 02 | Buy one, get one free | Shopping | 2.51× | ||
| 03 | Pre-school playgroup | Kids & Family | 2.03× | ||
| 04 | Birra Moretti | Food & Beverages | 1.90× | ||
| 05 | National Rifle Association | Politics & Society | 1.80× | ||
| 06 | Paddy Power | Games | 1.74× | ||
| 07 | Public security | Politics & Society | 1.71× | ||
| 08 | Rossmann | Shopping | 1.70× | ||
| 09 | Möbel Höffner | Home & Garden | 1.63× | ||
| 10 | Stack Overflow | Technology & Electronics | 1.60× | ||
| 11 | Trench coat | Fashion & Accessoires | 1.54× | ||
| 12 | Zulily | Kids & Family | 1.54× | ||
| 13 | Süper Lig | Sports | 1.51× | ||
| 14 | Rituals Cosmetics | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.33× | |
| Social Media Usage | JOY | 1.16× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.48× | |
| Creativity | OPEN | 0.82× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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