A data profile of the people who buy, follow and care about Sports and outdoors in Canada — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 19,531,927 people in Canada.
The average Sports and outdoors fan in Canada is 37.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Demographically, the Sports and outdoors audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.
The key figures that characterise the Sports and outdoors profile in Canada.
50.4% are female, 49.6% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 37.3 |
| Estimated audience size | 19,531,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Sports and outdoors audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
Where the Sports and outdoors audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~5M | 1.10× | |
| 02 | Alberta | ~2.5M | 1.02× | |
| 03 | British Columbia | ~3M | 1.00× | |
| 04 | Ontario | ~7.5M | 0.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.10× | |
| Risk Appetite | THRILL | 1.01× | |
| Spirituality | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.96× | |
| Risk Appetite | THRILL | 1.01× | |
| Social Media Usage | JOY | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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