Sports and outdoors Audience in Canada
Sports and outdoors has an estimated audience of 19,531,927 people in Canada. 50.4% are female, 49.6% are male, average age 37.3. Top regions: Ontario, Quebec, British Columbia.
The average Sports and outdoors fan in Canada is 37.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Demographically, the Sports and outdoors audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports and outdoors fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 37.3 |
| Estimated audience size | 19,531,927 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,630,189 | 0.93× |
| Quebec | 5,121,523 | 1.1× |
| British Columbia | 2,912,473 | 1.0× |
| Alberta | 2,460,395 | 1.02× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.1 |
| Risk Appetite | THRILL | 1.01 |
| Spirituality | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
See Sports and outdoors audiences in other countries
- Sports and outdoors — Germany
- Sports and outdoors — United States
- Sports and outdoors — United Kingdom
- Sports and outdoors — France
- Sports and outdoors — Italy
- Sports and outdoors — Spain
- Sports and outdoors — Brazil
- Sports and outdoors — Japan
- Sports and outdoors — South Korea
- Sports and outdoors — India
- Sports and outdoors — Mexico
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.