A data profile of the people who buy, follow and care about Breaking news in Austria — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 1,090,829 people in Austria.
The average Breaking news fan in Austria is 41.7 years old, balanced, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Styria.
Top brand affinities include Kronen Zeitung, oe24.at, Charity and causes, with strongest over-indexing on Kronen Zeitung (1.52× the country average).
Demographically, the Breaking news audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Breaking news fan in Austria is balanced, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Breaking news profile in Austria.
52.9% are female, 47.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 41.7 |
| Estimated audience size | 1,090,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Breaking news audience comes from Austria.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
Where the Breaking news audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.52× | |
| 02 | Tyrol | ~90K | 1.22× | |
| 03 | Styria | ~100K | 0.99× | |
| 04 | Salzburg | ~70K | 0.96× | |
| 05 | Upper Austria | ~100K | 0.94× | |
| 06 | Vienna | ~200K | 0.93× | |
| 07 | Burgenland | ~30K | 0.92× | |
| 08 | Carinthia (state) | ~50K | 0.91× | |
| 09 | Vorarlberg | ~30K | 0.88× |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Immigration | Politics & Society | 2.17× | ||
| 02 | Human rights | Politics & Society | 2.13× | ||
| 03 | Pension | Business & Career | 2.10× | ||
| 04 | Charity and causes | Business & Career | 2.08× | ||
| 05 | oe24.at | News | 1.95× | ||
| 06 | Österreich (newspaper) | News | 1.87× | ||
| 07 | Jacuzzi | Home & Garden | 1.85× | ||
| 08 | Carbon dioxide | Business & Career | 1.81× | ||
| 09 | News broadcasting | Business & Career | 1.73× | ||
| 10 | Salzburger Nachrichten | News | 1.72× | ||
| 11 | Tesla Motors | Cars & Mobility | 1.65× | ||
| 12 | Die Presse | News | 1.63× | ||
| 13 | Election | Politics & Society | 1.62× | ||
| 14 | Andreas Gabalier | Music & Radio | 1.62× | ||
| 15 | Terraced house | Home & Garden | 1.59× | ||
| 16 | SK Rapid Wien | Sports | 1.58× | ||
| 17 | Volunteering | Politics & Society | 1.57× | ||
| 18 | Lawyer | Business & Career | 1.56× | ||
| 19 | Kronen Zeitung | News | 1.52× | ||
| 20 | Investor | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Travelling | THRILL | 0.69× | |
| Social Media Usage | JOY | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.48× | |
| Mindfulness | BALANCE | 0.55× | |
| Early Adopter Mentality | POWER | 0.59× |
Breaking news has an estimated audience of 1,090,829 people in Austria, concentrated in Lower Austria and Vienna.
52.9% of Breaking news fans are female, 47.1% are male, with an average age of 41.7 years.
Breaking news fans show strongest brand affinity for Kronen Zeitung (1.52×), oe24.at (1.95×), and Charity and causes (2.08×) over the country average.
Breaking news fans in Austria are most concentrated in Lower Austria (reach ~200K), Vienna (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Breaking news itself, the audience over-indexes on oe24.at (1.95×), Charity and causes (2.08×), Die Presse (1.63×), and News broadcasting (1.73×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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