A data profile of the people who buy, follow and care about Investor in Austria — modelled from more than twelve digital signal sources. Investor has an estimated audience of 943,705 people in Austria.
The average Investor fan in Austria is 44.4 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include First-time buyer, Property finder, Innovation, with strongest over-indexing on First-time buyer (5.72× the country average).
Demographically, the Investor audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Investor fan in Austria is more male, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Investor profile in Austria.
43.7% are female, 56.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 44.4 |
| Estimated audience size | 943,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Investor audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
Where the Investor audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~40K | 1.12× | |
| 02 | Carinthia (state) | ~50K | 1.08× | |
| 03 | Salzburg | ~60K | 1.03× | |
| 04 | Tyrol | ~60K | 0.98× | |
| 05 | Lower Austria | ~100K | 0.96× | |
| 06 | Upper Austria | ~100K | 0.96× | |
| 07 | Styria | ~100K | 0.94× | |
| 08 | Vienna | ~200K | 0.90× |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 5.72× | ||
| 02 | Asset management | Business & Career | 4.92× | ||
| 03 | Property finder | Home & Garden | 4.11× | ||
| 04 | Mortgage loans | Business & Career | 3.95× | ||
| 05 | Stock market | Business & Career | 3.61× | ||
| 06 | Real estate broker | Home & Garden | 3.54× | ||
| 07 | Terraced house | Home & Garden | 3.21× | ||
| 08 | Innovation | Business & Career | 3.08× | ||
| 09 | Sustainable energy | Home & Garden | 2.98× | ||
| 10 | Pension | Business & Career | 2.76× | ||
| 11 | First class travel | Travel & Leisure | 2.70× | ||
| 12 | Renewable energy | Business & Career | 2.47× | ||
| 13 | Real property | Home & Garden | 2.43× | ||
| 14 | Politics | Politics & Society | 1.94× | ||
| 15 | Austrian Airlines | Travel & Leisure | 1.81× | ||
| 16 | Personal finance | Business & Career | 1.73× | ||
| 17 | Internet & Social Media | 1.71× | |||
| 18 | Apartment | Business & Career | 1.71× | ||
| 19 | Airbnb | Travel & Leisure | 1.62× | ||
| 20 | Hornbach | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.25× | |
| Risk Appetite | THRILL | 1.67× | |
| Indulgence | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.84× |
Investor has an estimated audience of 943,705 people in Austria, concentrated in Vienna and Lower Austria.
43.7% of Investor fans are female, 56.3% are male, with an average age of 44.4 years.
Investor fans show strongest brand affinity for First-time buyer (5.72×), Property finder (4.11×), and Innovation (3.08×) over the country average.
Investor fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Investor itself, the audience over-indexes on Property finder (4.11×), Innovation (3.08×), Real estate broker (3.54×), and Austrian Airlines (1.81×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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