A data profile of the people who buy, follow and care about Investor in India — modelled from more than twelve digital signal sources. Investor has an estimated audience of 10,987,842 people in India.
Investor has an estimated audience of 10,987,842 people in India. 20.8% are female, 79.2% are male, average age 32.9. Top brand affinities: Passive income, Apartment, Automobiles, Stock market, Innovation.
Top brand affinities include Passive income, Apartment, Automobiles, with strongest over-indexing on Passive income (2.86× the country average).
Demographically, the Investor audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Investor fan in India is more male, around 32.9 years old, with strong Career Orientation tendencies and a notable affinity for Passive income.
The key figures that characterise the Investor profile in India.
20.8% are female, 79.2% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 32.9 |
| Estimated audience size | 10,987,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Investor audience comes from India.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Day trader | Business & Career | 3.81× | ||
| 02 | Forex Online Trading | Business & Career | 3.39× | ||
| 03 | Asset management | Business & Career | 3.17× | ||
| 04 | Passive income | Business & Career | 2.86× | ||
| 05 | Private equity | Business & Career | 2.74× | ||
| 06 | First-time buyer | Shopping | 2.72× | ||
| 07 | Hang Seng Index | Business & Career | 2.56× | ||
| 08 | Real estate investing | Business & Career | 2.53× | ||
| 09 | Innovation | Business & Career | 2.10× | ||
| 10 | OLX | Shopping | 1.96× | ||
| 11 | Apartment | Business & Career | 1.92× | ||
| 12 | Self-employment | Business & Career | 1.88× | ||
| 13 | Stock market | Business & Career | 1.83× | ||
| 14 | Young's | Food & Beverages | 1.79× | ||
| 15 | Renovation | Home & Garden | 1.75× | ||
| 16 | Luxury real estate | Business & Career | 1.68× | ||
| 17 | Volunteering | Politics & Society | 1.66× | ||
| 18 | Social media marketing | Business & Career | 1.65× | ||
| 19 | Automobiles | Cars & Mobility | 1.56× | ||
| 20 | Business class | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.75× | |
| Convenience Orientation | PREMIUM | 1.56× | |
| Quality Awareness | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Price Sensitivity | PREMIUM | 0.62× | |
| Social Media Usage | JOY | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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