A data profile of the people who buy, follow and care about Investor in Sweden — modelled from more than twelve digital signal sources. Investor has an estimated audience of 1,144,542 people in Sweden.
Investor has an estimated audience of 1,144,542 people in Sweden. 43.6% are female, 56.4% are male, average age 46.7. Top brand affinities: Swedbank, Systembolaget, Innovation, Elgiganten, Stock market.
Top brand affinities include Swedbank, Systembolaget, Innovation, with strongest over-indexing on Swedbank (1.76× the country average).
Demographically, the Investor audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Investor fan in Sweden is more male, around 46.7 years old, with strong Career Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Investor profile in Sweden.
43.6% are female, 56.4% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 46.7 |
| Estimated audience size | 1,144,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Investor audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asset management | Business & Career | 7.86× | ||
| 02 | Forex Online Trading | Business & Career | 7.18× | ||
| 03 | Innovation | Business & Career | 4.47× | ||
| 04 | Online banking | Business & Career | 4.39× | ||
| 05 | Stock exchange | Business & Career | 4.02× | ||
| 06 | Stock market | Business & Career | 3.86× | ||
| 07 | Real estate investing | Business & Career | 3.47× | ||
| 08 | Investment banking | Business & Career | 3.46× | ||
| 09 | Financial services | Business & Career | 3.00× | ||
| 10 | First-time buyer | Shopping | 2.45× | ||
| 11 | Sustainable energy | Home & Garden | 2.20× | ||
| 12 | Internet & Social Media | 2.18× | |||
| 13 | Mortgage loans | Business & Career | 2.10× | ||
| 14 | Swedbank | Business & Career | 1.76× | ||
| 15 | Airbnb | Travel & Leisure | 1.76× | ||
| 16 | Ryanair | Travel & Leisure | 1.68× | ||
| 17 | Tele2 | Technology & Electronics | 1.53× | ||
| 18 | Elgiganten | Shopping | 1.52× | ||
| 19 | Apartment | Business & Career | 1.51× | ||
| 20 | Systembolaget | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.51× | |
| Early Adopter Mentality | POWER | 1.92× | |
| Risk Appetite | THRILL | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Mindfulness | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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