A data profile of the people who buy, follow and care about Financial services in Sweden — modelled from more than twelve digital signal sources. Financial services has an estimated audience of 1,234,697 people in Sweden.
Financial services has an estimated audience of 1,234,697 people in Sweden. 46.0% are female, 54.0% are male, average age 46.7. Top brand affinities: Swedbank, Avanza, IKEA, Biltema, Tradera.
Top brand affinities include Swedbank, Avanza, IKEA, with strongest over-indexing on Swedbank (3.07× the country average).
Demographically, the Financial services audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Financial services fan in Sweden is balanced, around 46.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Swedbank.
The key figures that characterise the Financial services profile in Sweden.
46.0% are female, 54.0% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 46.7 |
| Estimated audience size | 1,234,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Financial services audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Financial services audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Credit cards | Business & Career | 4.31× | ||
| 02 | Insurance | Business & Career | 4.11× | ||
| 03 | Finance | Business & Career | 3.59× | ||
| 04 | Swedbank | Business & Career | 3.07× | ||
| 05 | Avanza | Business & Career | 3.03× | ||
| 06 | IKEA | Home & Garden | 2.15× | ||
| 07 | Tradera | Shopping | 2.14× | ||
| 08 | Biltema | Business & Career | 2.09× | ||
| 09 | Internet & Social Media | 1.99× | |||
| 10 | Expressen | News | 1.96× | ||
| 11 | Clas Ohlson | Shopping | 1.95× | ||
| 12 | Aftonbladet | News | 1.86× | ||
| 13 | Stockholm | Travel & Leisure | 1.86× | ||
| 14 | Internet & Social Media | 1.86× | |||
| 15 | YouTube | Movies & TV | 1.80× | ||
| 16 | Handelsbanken | News | 1.75× | ||
| 17 | SVT Play | Movies & TV | 1.75× | ||
| 18 | Göteborgs-Posten | News | 1.73× | ||
| 19 | Systembolaget | Shopping | 1.61× | ||
| 20 | Elgiganten | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.15× | |
| Social Media Usage | JOY | 1.40× | |
| Healthy Lifestyle | BALANCE | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.16× | |
| Patriotism | CONSERVATISM | 0.41× | |
| Design Affinity | PREMIUM | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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