A data profile of the people who buy, follow and care about Credit cards in Sweden — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 1,277,871 people in Sweden.
Credit cards has an estimated audience of 1,277,871 people in Sweden. 45.4% are female, 54.6% are male, average age 47.0. Top brand affinities: Biltema, Financial services, Banking, Danske Bank, Viking Line.
Top brand affinities include Biltema, Financial services, Banking, with strongest over-indexing on Biltema (1.62× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Credit cards fan in Sweden is balanced, around 47.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Credit cards profile in Sweden.
45.4% are female, 54.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 47.0 |
| Estimated audience size | 1,277,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Credit cards audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dow Jones Industrial Average | Business & Career | 2.64× | ||
| 02 | American Express | Business & Career | 2.41× | ||
| 03 | Financial services | Business & Career | 2.23× | ||
| 04 | Credit (finance) | Business & Career | 1.93× | ||
| 05 | Danske Bank | Business & Career | 1.87× | ||
| 06 | Savings account | Business & Career | 1.83× | ||
| 07 | Interest rate | Business & Career | 1.79× | ||
| 08 | Online banking | Business & Career | 1.70× | ||
| 09 | Loan | Business & Career | 1.69× | ||
| 10 | Electrolux | Home & Garden | 1.66× | ||
| 11 | Casino games | Games | 1.64× | ||
| 12 | Biltema | Business & Career | 1.62× | ||
| 13 | Vehicle insurance | Cars & Mobility | 1.61× | ||
| 14 | Vacuum cleaner | Home & Garden | 1.59× | ||
| 15 | Computer security | Business & Career | 1.58× | ||
| 16 | Joint | Health | 1.56× | ||
| 17 | Banking | Business & Career | 1.55× | ||
| 18 | Pension | Business & Career | 1.53× | ||
| 19 | Solar cell | Home & Garden | 1.52× | ||
| 20 | Viking Line | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.22× | |
| Social Media Usage | JOY | 1.10× | |
| Early Adopter Mentality | POWER | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Healthy Lifestyle | BALANCE | 0.42× | |
| Travelling | THRILL | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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