A data profile of the people who buy, follow and care about Credit cards in Finland — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 886,576 people in Finland.
Credit cards has an estimated audience of 886,576 people in Finland. 52.6% are female, 47.4% are male, average age 48.4. Top brand affinities: Real estate economics, Online banking, Credit (finance), Saving, Pension.
Top brand affinities include Real estate economics, Online banking, Credit (finance), with strongest over-indexing on Real estate economics (1.74× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Credit cards fan in Finland is balanced, around 48.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real estate economics.
The key figures that characterise the Credit cards profile in Finland.
52.6% are female, 47.4% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 48.4 |
| Estimated audience size | 886,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 46% |
of the worldwide Credit cards audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Agricultural cooperative | Business & Career | 1.91× | ||
| 02 | Saving | Business & Career | 1.86× | ||
| 03 | Battery electric vehicle | Cars & Mobility | 1.77× | ||
| 04 | Real estate economics | Business & Career | 1.74× | ||
| 05 | Makita | Home & Garden | 1.71× | ||
| 06 | Licensed practical nurse | Kids & Family | 1.68× | ||
| 07 | Savings account | Business & Career | 1.66× | ||
| 08 | Edenred | Business & Career | 1.60× | ||
| 09 | Retirement | Business & Career | 1.60× | ||
| 10 | F-Secure | Technology & Electronics | 1.58× | ||
| 11 | Wrench | Home & Garden | 1.58× | ||
| 12 | Online banking | Business & Career | 1.57× | ||
| 13 | Credit (finance) | Business & Career | 1.55× | ||
| 14 | Debit card | Business & Career | 1.55× | ||
| 15 | Sofa bed | Home & Garden | 1.54× | ||
| 16 | Interest rate | Business & Career | 1.54× | ||
| 17 | Stora Enso | Business & Career | 1.54× | ||
| 18 | Pension | Business & Career | 1.53× | ||
| 19 | Temporary work | Business & Career | 1.53× | ||
| 20 | Cheque | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.22× | |
| Social Media Usage | JOY | 0.98× | |
| Need for Security | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Travelling | THRILL | 0.61× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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