A data profile of the people who buy, follow and care about Credit cards in Netherlands — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 1,724,033 people in Netherlands.
The average Credit cards fan in Netherlands is 46.5 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Financial services, Google Maps, ABN AMRO, with strongest over-indexing on Financial services (3.26× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Credit cards fan in Netherlands is balanced, around 46.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Financial services.
The key figures that characterise the Credit cards profile in Netherlands.
51.1% are female, 48.9% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 46.5 |
| Estimated audience size | 1,724,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Credit cards audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
Where the Credit cards audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~500K | 1.35× | |
| 02 | North Holland | ~400K | 1.16× | |
| 03 | Flevoland | ~50K | 1.13× | |
| 04 | Gelderland | ~200K | 1.06× | |
| 05 | North Brabant | ~300K | 1.03× | |
| 06 | Limburg | ~100K | 1.00× | |
| 07 | Overijssel | ~100K | 0.99× | |
| 08 | Friesland | ~60K | 0.96× | |
| 09 | Drenthe | ~50K | 0.94× | |
| 10 | Zeeland | ~30K | 0.83× | |
| 11 | Groningen | ~50K | 0.82× | |
| 12 | Utrecht | ~100K | 0.80× |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Express | Business & Career | 5.42× | ||
| 02 | Dow Jones Industrial Average | Business & Career | 4.10× | ||
| 03 | Financial services | Business & Career | 3.26× | ||
| 04 | Credit (finance) | Business & Career | 3.15× | ||
| 05 | Digital wallet | Internet & Social Media | 3.11× | ||
| 06 | Western Union | Business & Career | 2.66× | ||
| 07 | Essent | Home & Garden | 1.90× | ||
| 08 | Hyundai | Cars & Mobility | 1.84× | ||
| 09 | Customer relationship management | Business & Career | 1.74× | ||
| 10 | Pension | Business & Career | 1.74× | ||
| 11 | ABN AMRO | Business & Career | 1.73× | ||
| 12 | BP | Cars & Mobility | 1.72× | ||
| 13 | Insurance | Business & Career | 1.68× | ||
| 14 | General Motors | Cars & Mobility | 1.62× | ||
| 15 | Eurojackpot | Games | 1.60× | ||
| 16 | DekaMarkt | Food & Beverages | 1.60× | ||
| 17 | Banking | Business & Career | 1.57× | ||
| 18 | Landal Greenparks | Travel & Leisure | 1.55× | ||
| 19 | Dirk van den Broek | Food & Beverages | 1.54× | ||
| 20 | Google Maps | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.16× | |
| Need for Security | CONSERVATISM | 1.04× | |
| Travelling | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Healthy Lifestyle | BALANCE | 0.60× | |
| Sustainability | BALANCE | 0.79× |
Credit cards has an estimated audience of 1,724,033 people in Netherlands, concentrated in Zuid-Holland and North Holland.
51.1% of Credit cards fans are female, 48.9% are male, with an average age of 46.5 years.
Credit cards fans show strongest brand affinity for Financial services (3.26×), Google Maps (1.53×), and ABN AMRO (1.73×) over the country average.
Credit cards fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Credit cards itself, the audience over-indexes on Google Maps (1.53×), ABN AMRO (1.73×), American Express (5.42×), and Dow Jones Industrial Average (4.1×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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