A data profile of the people who buy, follow and care about Essent in Netherlands — modelled from more than twelve digital signal sources. Essent has an estimated audience of 1,530,002 people in Netherlands.
The average Essent fan in Netherlands is 46.8 years old, balanced, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Limburg, Zuid-Holland.
Top brand affinities include Shopping and fashion, Game consoles, Toto (band), with strongest over-indexing on Shopping and fashion (5.1× the country average).
Demographically, the Essent audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Essent fan in Netherlands is balanced, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Essent profile in Netherlands.
48.9% are female, 51.1% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 46.8 |
| Estimated audience size | 1,530,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Essent audience comes from Netherlands.
| Country | Share |
|---|---|
| Brazil | 65.4% |
| Netherlands | 30.6% |
| Belgium | 2.5% |
Where the Essent audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 1.88× | |
| 02 | Drenthe | ~60K | 1.37× | |
| 03 | Overijssel | ~100K | 1.36× | |
| 04 | North Brabant | ~300K | 1.32× | |
| 05 | Groningen | ~70K | 1.29× | |
| 06 | Friesland | ~50K | 0.87× | |
| 07 | Flevoland | ~20K | 0.58× | |
| 08 | Gelderland | ~100K | 0.51× | |
| 09 | Zuid-Holland | ~200K | 0.45× | |
| 10 | North Holland | ~100K | 0.39× |
The strongest cross-interests of the Essent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 5.10× | ||
| 02 | Game consoles | Technology & Electronics | 5.10× | ||
| 03 | Online food ordering | Food & Beverages | 5.10× | ||
| 04 | Love & Sex | Kids & Family | 5.10× | ||
| 05 | Family car | Cars & Mobility | 4.55× | ||
| 06 | Sustainable energy | Home & Garden | 3.66× | ||
| 07 | Insurance | Business & Career | 3.48× | ||
| 08 | Hardware store | Home & Garden | 3.30× | ||
| 09 | Solar panel | Home & Garden | 3.28× | ||
| 10 | Renewable energy | Business & Career | 2.95× | ||
| 11 | Solar power | Home & Garden | 2.84× | ||
| 12 | Solar energy | Home & Garden | 2.63× | ||
| 13 | Health care | Business & Career | 2.33× | ||
| 14 | Home Appliances | Home & Garden | 2.25× | ||
| 15 | Supermarket | Shopping | 2.24× | ||
| 16 | Nonprofit organization | Politics & Society | 2.13× | ||
| 17 | Toto (band) | Music & Radio | 1.70× | ||
| 18 | Lidl | Shopping | 1.66× | ||
| 19 | Coolblue | Shopping | 1.53× | ||
| 20 | ABN AMRO | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.44× | |
| Family Orientation | CONSERVATISM | 2.17× | |
| Sustainability | BALANCE | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.79× |
Essent's target market in Netherlands covers an estimated 1,530,002 people, concentrated in North Brabant and Limburg.
48.9% of the Essent audience are female, 51.1% are male, with an average age of 46.8 years.
Essent fans show strongest brand affinity for Shopping and fashion (5.1×), Game consoles (5.1×), and Toto (band) (1.7×) over the country average.
Essent fans in Netherlands are most concentrated in North Brabant (reach ~300K), Limburg (reach ~200K), and Zuid-Holland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Essent itself, the audience over-indexes on Game consoles (5.1×), Toto (band) (1.7×), Sustainable energy (3.66×), and Solar panel (3.28×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Essent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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