A data profile of the people who buy, follow and care about Nonprofit organization in Netherlands — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 3,279,895 people in Netherlands.
The average Nonprofit organization fan in Netherlands is 47.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Charitable organization, HEMA, Organization, with strongest over-indexing on Charitable organization (2.76× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Nonprofit organization fan in Netherlands is more female, around 47.8 years old, with strong Design Affinity tendencies and a notable affinity for Charitable organization.
The key figures that characterise the Nonprofit organization profile in Netherlands.
63.5% are female, 36.5% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 47.8 |
| Estimated audience size | 3,279,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Nonprofit organization audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
Where the Nonprofit organization audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.35× | |
| 02 | Zuid-Holland | ~900K | 1.22× | |
| 03 | Flevoland | ~100K | 1.06× | |
| 04 | Gelderland | ~400K | 1.04× | |
| 05 | Limburg | ~200K | 1.00× | |
| 06 | Overijssel | ~200K | 0.99× | |
| 07 | North Brabant | ~500K | 0.97× | |
| 08 | Drenthe | ~100K | 0.97× | |
| 09 | Zeeland | ~70K | 0.96× | |
| 10 | Friesland | ~100K | 0.94× | |
| 11 | Groningen | ~100K | 0.92× | |
| 12 | Utrecht | ~200K | 0.91× |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charitable trust | Business & Career | 2.87× | ||
| 02 | Charitable organization | Politics & Society | 2.76× | ||
| 03 | Foundation (nonprofit) | Business & Career | 2.23× | ||
| 04 | Essent | Home & Garden | 2.13× | ||
| 05 | Fundraising | Business & Career | 2.13× | ||
| 06 | BP | Cars & Mobility | 2.06× | ||
| 07 | Organization | Business & Career | 1.96× | ||
| 08 | Blokker | Technology & Electronics | 1.94× | ||
| 09 | Charity and causes | Business & Career | 1.93× | ||
| 10 | DekaMarkt | Food & Beverages | 1.81× | ||
| 11 | Bruna (company) | Literature | 1.80× | ||
| 12 | Scapino | Fashion & Accessoires | 1.75× | ||
| 13 | NPO 2 | Movies & TV | 1.75× | ||
| 14 | NPO 1 | Movies & TV | 1.66× | ||
| 15 | Volunteering | Politics & Society | 1.66× | ||
| 16 | Nederlandse Spoorwegen | Cars & Mobility | 1.59× | ||
| 17 | Zoo | Kids & Family | 1.57× | ||
| 18 | Dirk van den Broek | Food & Beverages | 1.52× | ||
| 19 | HEMA | Shopping | 1.51× | ||
| 20 | Libelle | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.39× | |
| Need for Security | CONSERVATISM | 1.17× | |
| Urban Lifestyle | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Healthy Lifestyle | BALANCE | 0.64× | |
| Indulgence | JOY | 0.79× |
Nonprofit organization has an estimated audience of 3,279,895 people in Netherlands, concentrated in Zuid-Holland and North Holland.
63.5% of Nonprofit organization fans are female, 36.5% are male, with an average age of 47.8 years.
Nonprofit organization fans show strongest brand affinity for Charitable organization (2.76×), HEMA (1.51×), and Organization (1.96×) over the country average.
Nonprofit organization fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~800K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Nonprofit organization itself, the audience over-indexes on HEMA (1.51×), Organization (1.96×), Charity and causes (1.93×), and Nederlandse Spoorwegen (1.59×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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