A data profile of the people who buy, follow and care about Nonprofit organization in Brazil — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 6,040,879 people in Brazil.
The average Nonprofit organization fan in Brazil is 46.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Seleção Brasileira, Fundraising, Takis, with strongest over-indexing on Seleção Brasileira (2.78× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Nonprofit organization fan in Brazil is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Nonprofit organization profile in Brazil.
60.7% are female, 39.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 46.4 |
| Estimated audience size | 6,040,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Nonprofit organization audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
Where the Nonprofit organization audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.17× | |
| 02 | Roraima | ~20K | 1.12× | |
| 03 | Acre | ~20K | 1.09× | |
| 04 | Alagoas | ~90K | 1.05× | |
| 05 | Rondônia | ~50K | 1.05× | |
| 06 | Tocantins | ~40K | 1.05× | |
| 07 | Sergipe | ~70K | 1.04× | |
| 08 | Piauí | ~80K | 1.01× | |
| 09 | Mato Grosso do Sul | ~90K | 0.99× | |
| 10 | Federal District | ~100K | 0.98× | |
| 11 | Rio Grande do Norte | ~100K | 0.98× | |
| 12 | Paraíba | ~100K | 0.97× | |
| 13 | Amazonas | ~100K | 0.97× | |
| 14 | Maranhão | ~100K | 0.96× | |
| 15 | Mato Grosso | ~100K | 0.96× | |
| 16 | Espírito Santo | ~100K | 0.95× | |
| 17 | Pará | ~200K | 0.94× | |
| 18 | Pernambuco | ~300K | 0.93× | |
| 19 | Goiás | ~200K | 0.92× | |
| 20 | Ceará | ~200K | 0.91× | |
| 21 | Santa Catarina | ~200K | 0.90× | |
| 22 | Bahia | ~400K | 0.89× | |
| 23 | Rio Grande do Sul | ~300K | 0.89× | |
| 24 | Rio de Janeiro | ~500K | 0.88× | |
| 25 | Paraná | ~300K | 0.86× | |
| 26 | Minas Gerais | ~500K | 0.83× | |
| 27 | São Paulo | ~1.5M | 0.82× |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Takis | Food & Beverages | 14.55× | ||
| 02 | Foundation (nonprofit) | Business & Career | 4.10× | ||
| 03 | Fundraising | Business & Career | 3.98× | ||
| 04 | Philanthropy | Arts & Culture | 3.72× | ||
| 05 | Donation | Business & Career | 3.22× | ||
| 06 | Charitable organization | Politics & Society | 3.11× | ||
| 07 | Volunteering | Politics & Society | 3.09× | ||
| 08 | Online food ordering | Food & Beverages | 2.87× | ||
| 09 | Delivery order | Food & Beverages | 2.86× | ||
| 10 | Seleção Brasileira | Sports | 2.78× | ||
| 11 | Social change | Politics & Society | 2.55× | ||
| 12 | Charity and causes | Business & Career | 2.50× | ||
| 13 | Stitches (store) | Fashion & Accessoires | 2.20× | ||
| 14 | VOO | Technology & Electronics | 2.14× | ||
| 15 | Social movement | Politics & Society | 2.02× | ||
| 16 | Training | Sports | 1.97× | ||
| 17 | Andressa Urach | Fashion & Accessoires | 1.69× | ||
| 18 | Sofascore | Sports | 1.68× | ||
| 19 | Medicine | Business & Career | 1.60× | ||
| 20 | Scooby-Doo | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.00× | |
| Patriotism | CONSERVATISM | 1.76× | |
| Price Sensitivity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.01× | |
| Need for Security | CONSERVATISM | 1.04× | |
| Social Media Usage | JOY | 1.07× |
Nonprofit organization has an estimated audience of 6,040,879 people in Brazil, concentrated in São Paulo and Minas Gerais.
60.7% of Nonprofit organization fans are female, 39.3% are male, with an average age of 46.4 years.
Nonprofit organization fans show strongest brand affinity for Seleção Brasileira (2.78×), Fundraising (3.98×), and Takis (14.55×) over the country average.
Nonprofit organization fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Nonprofit organization itself, the audience over-indexes on Fundraising (3.98×), Takis (14.55×), Volunteering (3.09×), and Training (1.97×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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