Social movement Audience in Brazil

Social movement has an estimated audience of 9,565,853 people in Brazil. 60.9% are female, 39.1% are male, average age 44.4. Top regions: São Paulo, Pernambuco, Bahia.

The average Social movement fan in Brazil is 44.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Pernambuco, Bahia. Demographically, the Social movement audience skews more female with an average age of 44.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation.

Category: Politics & Society · Type: Topic

Demographics of Social movement fans

Demographic split for Social movement audience in Brazil
MetricValue
Female60.9%
Male39.1%
Average age44.4
Estimated audience size9,565,853

Top regions in Brazil

Top regions ranked by reach for Social movement in Brazil
RegionReachAffinity
São Paulo551,0460.22×
Pernambuco460,6791.05×
Bahia449,0200.71×
Minas Gerais369,3240.37×
Rio Grande do Sul368,8590.65×
Pará345,6571.11×
Rio de Janeiro334,1890.37×
Paraná306,6130.52×
Santa Catarina306,5920.7×
Paraíba286,0321.48×
Ceará276,1730.66×
Maranhão240,4291.01×
Federal District231,1271.45×
Goiás228,6270.63×
Rio Grande do Norte224,6421.41×
Alagoas204,6931.47×
Mato Grosso do Sul178,6701.28×
Espírito Santo173,0250.87×
Sergipe155,2771.56×
Roraima113,8804.22×
Amazonas106,9770.64×
Piauí80,8280.61×
Rondônia75,9070.95×
Acre39,4901.19×
Amapá39,4081.16×
Tocantins33,3240.53×
Mato Grosso32,5510.18×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social movement audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.89
Community OrientationOPEN1.42
Price SensitivityPREMIUM1.34
SustainabilityBALANCE1.3
Pet OwnershipJOY1.26
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Social movement
CountryShare
United States19.4%
Brazil8.7%
India6.1%

See Social movement audiences in other countries

More Politics & Society audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Social movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.