Social movement Audience in Germany

Demographics of Social movement fans

Audience persona

The typical Social movement fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Der Tagesspiegel.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Social movement audiences in other countries

• Social movement — United States
• Social movement — United Kingdom
• Social movement — France
• Social movement — Italy
• Social movement — Spain
• Social movement — Brazil
• Social movement — Japan
• Social movement — South Korea
• Social movement — India

More Politics & Society audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Social movement have in Germany?

Social movement has an estimated audience of 3,736,960 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

What is the gender split and age of Social movement fans?

59.1% of Social movement fans are female, 40.9% are male, with an average age of 39.7 years.

Which brands do Social movement fans like most?

Social movement fans show strongest brand affinity for Der Tagesspiegel (3.41×), Telegram (3.8×), and Spiegel Online (1.71×) over the country average.

Where do Social movement fans live in Germany?

Social movement fans in Germany are most concentrated in Niedersachsen (reach 641,782), Nordrhein-Westfalen (reach 323,895), and Bayern (reach 244,044). These three regions account for the largest share of the active audience.

What other brands do Social movement fans also like?

Beyond Social movement itself, the audience over-indexes on Telegram (3.8×), Spiegel Online (1.71×), Tagesschau (1.52×), and FIFA World Cup (1.64×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.