Christmas market Audience in Germany
Christmas market has an estimated audience of 3,061,332 people in Germany. 62.9% are female, 37.1% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 1. FC Magdeburg, SC Magdeburg, Die Flippers, Shopping, Online shopping.
The average Christmas market fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 1. FC Magdeburg, SC Magdeburg, Die Flippers, with strongest over-indexing on 1. FC Magdeburg (13.87× the country average). Demographically, the Christmas market audience skews more female with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Christmas market fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 35.6 |
| Estimated audience size | 3,061,332 |
Audience persona
The typical Christmas market fan in Germany is more female, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for 1. FC Magdeburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 650,242 | 0.97× |
| Bayern | 467,596 | 0.95× |
| Baden-Württemberg | 424,086 | 1.02× |
| Niedersachsen | 267,925 | 0.9× |
| Berlin | 189,795 | 1.39× |
| Hessen | 177,058 | 0.76× |
| Sachsen | 171,650 | 1.14× |
| Rheinland-Pfalz | 152,236 | 0.99× |
| Brandenburg | 117,778 | 1.24× |
| Sachsen-Anhalt | 100,177 | 1.26× |
| Thüringen | 98,870 | 1.27× |
| Schleswig-Holstein | 90,965 | 0.83× |
| Hamburg | 82,005 | 1.19× |
| Mecklenburg-Vorpommern | 46,590 | 0.8× |
| Saarland | 23,103 | 0.61× |
| Bremen | 17,958 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1. FC Magdeburg | 13.87× | Sports |
| SC Magdeburg | 11.7× | Sports |
| Die Flippers | 18.12× | Music & Radio |
| Shopping | 1.9× | Shopping |
| Online shopping | 1.98× | Shopping |
| Wetter.com | 2.79× | Home & Garden |
| Roland Kaiser | 3.81× | Music & Radio |
| Business and industry | 1.51× | Business & Career |
| Gala | 2.36× | News |
| Christmas traditions | 8.89× | Kids & Family |
| Ernsting's family | 3.43× | Shopping |
| Storm of Love | 3.53× | Movies & TV |
| QVC | 3.07× | Movies & TV |
| Obi (store) | 1.85× | Shopping |
| Bauhaus | 2× | Shopping |
| Wetter.de | 2.88× | Home & Garden |
| In aller Freundschaft | 3.84× | Movies & TV |
| Tchibo | 2.69× | Shopping |
| 2. Bundesliga | 2.23× | Sports |
| Street One | 3.61× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.97 |
| Pet Ownership | JOY | 1.53 |
| DIY Mentality | THRILL | 1.33 |
| Creativity | OPEN | 1.3 |
| Family Orientation | CONSERVATISM | 1.26 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 12.7% |
| Germany | 11.2% |
See Christmas market audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Christmas market have in Germany?
Christmas market has an estimated audience of 3,061,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas market fans?
62.9% of Christmas market fans are female, 37.1% are male, with an average age of 35.6 years.
Which brands do Christmas market fans like most?
Christmas market fans show strongest brand affinity for 1. FC Magdeburg (13.87×), SC Magdeburg (11.7×), and Die Flippers (18.12×) over the country average.
Where do Christmas market fans live in Germany?
Christmas market fans in Germany are most concentrated in Nordrhein-Westfalen (reach 650,242), Bayern (reach 467,596), and Baden-Württemberg (reach 424,086). These three regions account for the largest share of the active audience.
What other brands do Christmas market fans also like?
Beyond Christmas market itself, the audience over-indexes on SC Magdeburg (11.7×), Die Flippers (18.12×), Shopping (1.9×), and Online shopping (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.