Rascasse Audience Intelligence

Christmas market Audience in United States

A data profile of the people who buy, follow and care about Christmas market in United States — modelled from more than twelve digital signal sources. Christmas market has an estimated audience of 5,620,481 people in United States.

#137among Touchpoint in United States#423in Food & Beverages

The average Christmas market fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Illinois, Georgia.

Top brand affinities include Mickey Mouse Clubhouse, Christmas decoration, Christmas ornament, with strongest over-indexing on Mickey Mouse Clubhouse (26.79× the country average).

Demographically, the Christmas market audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas market fan in United States is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Mickey Mouse Clubhouse.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas market profile in United States.

Audience size
5.6M
in United States
Gender
80.9%♀
19.1% male
Age
39.8
average years
Country rank
#6026
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas market fans

80.9% are female, 19.1% are male, average age 39.8.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Christmas market audience in United States
MetricValue
Female80.9%
Male19.1%
Average age39.8
Estimated audience size5,620,481
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Christmas market audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Christmas market audience comes from United States.

Worldwide audience distribution share by country for Christmas market
CountryShare
United States20.6%
United Kingdom12.7%
Germany11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas market audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas market fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K5.39×
02Minnesota~200K2.76×
03Washington~300K2.50×
04Colorado~200K2.32×
05Georgia~300K2.01×
06Illinois~400K1.88×
07Virginia~200K1.67×
08Maryland~200K1.58×
09Utah~80K1.54×
10Indiana~100K1.23×
11Pennsylvania~200K1.14×
12Massachusetts~100K1.14×
13New York~300K1.08×
14Wisconsin~90K1.06×
15Oregon~70K1.05×
16California~600K1.03×
17Vermont~9K0.95×
18Michigan~100K0.91×
19New Jersey~100K0.90×
20New Hampshire~20K0.86×
21South Carolina~70K0.83×
22Hawaii~20K0.83×
23Delaware~10K0.83×
24Alabama~60K0.82×
25North Carolina~100K0.80×
26Alaska~10K0.80×
27North Dakota~9K0.77×
28Kentucky~50K0.76×
29Rhode Island~10K0.75×
30Tennessee~80K0.74×
31Montana~10K0.73×
32South Dakota~10K0.73×
33Kansas~30K0.72×
34Texas~300K0.71×
35Connecticut~40K0.71×
36Maine~10K0.71×
37Florida~300K0.69×
38Idaho~20K0.68×
39West Virginia~20K0.67×
40Iowa~30K0.65×
41Ohio~100K0.64×
42Nebraska~20K0.63×
43Missouri~60K0.62×
44Arizona~70K0.61×
45New Mexico~20K0.60×
46Oklahoma~40K0.59×
47Mississippi~30K0.59×
48Louisiana~40K0.58×
49Arkansas~30K0.57×
50Nevada~30K0.55×
Fig. 06

Affinity by region

Affinity by region — Christmas market, United States
0.55×1.00×5.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas market audience
#·InterestCategoryAffinity×
01Harry Potter and the Chamber of SecretsMovies & TV28.68×
02Mickey Mouse ClubhouseMovies & TV26.79×
03Deadpool (video game)Games23.81×
04Christmas ornamentHome & Garden16.96×
05toy story 2Movies & TV16.29×
06Christmas decorationHome & Garden16.19×
07Joan CusackMovies & TV15.84×
08Codename: Kids Next DoorMovies & TV13.18×
09Christmas traditionsKids & Family11.32×
10Christmas lightsHome & Garden11.28×
11spiderman moviesMovies & TV9.87×
12Christmas musicMusic & Radio7.83×
13West ElmHome & Garden4.20×
14The Gilded AgeMovies & TV3.96×
15Hobby LobbyHome & Garden3.34×
16KitchenwareHome & Garden3.26×
17Dollar TreeShopping2.89×
18T.J.MaxxShopping2.87×
19Trader Joe'sShopping2.73×
20Kohl'sShopping2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas market audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.32×
Community OrientationOPEN2.04×
Design AffinityPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas market audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Need for SecurityCONSERVATISM0.90×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas market have in United States?

Christmas market has an estimated audience of 5,620,481 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Christmas market fans?

80.9% of Christmas market fans are female, 19.1% are male, with an average age of 39.8 years.

03

Which brands do Christmas market fans like most?

Christmas market fans show strongest brand affinity for Mickey Mouse Clubhouse (26.79×), Christmas decoration (16.19×), and Christmas ornament (16.96×) over the country average.

04

Where do Christmas market fans live in United States?

Christmas market fans in United States are most concentrated in California (reach ~600K), Illinois (reach ~400K), and Georgia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas market fans also like?

Beyond Christmas market itself, the audience over-indexes on Christmas decoration (16.19×), Christmas ornament (16.96×), Christmas lights (11.28×), and Joan Cusack (15.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Christmas market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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