Christmas market Audience in United States

Christmas market logo

Christmas market has an estimated audience of 5,620,481 people in United States. 80.9% are female, 19.1% are male, average age 39.8. Top regions: California, Illinois, New York. Top brand affinities: Mickey Mouse Clubhouse, Christmas decoration, Christmas ornament, Christmas lights, Hobby Lobby.

The average Christmas market fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, New York. Top brand affinities include Mickey Mouse Clubhouse, Christmas decoration, Christmas ornament, with strongest over-indexing on Mickey Mouse Clubhouse (26.79× the country average). Demographically, the Christmas market audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Christmas market fans

Demographic split for Christmas market audience in United States
MetricValue
Female80.9%
Male19.1%
Average age39.8
Estimated audience size5,620,481

Audience persona

The typical Christmas market fan in United States is more female, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Mickey Mouse Clubhouse.

Top regions in United States

Top regions ranked by reach for Christmas market in United States
RegionReachAffinity
California652,7231.06×
Illinois396,5472.12×
New York368,9891.17×
Georgia366,0272.11×
Texas342,6430.71×
Washington262,7372.33×
Virginia244,8721.79×
Florida243,5220.64×
Minnesota235,5872.93×
Pennsylvania214,0231.13×
Colorado209,4652.36×
Maryland162,3931.68×
North Carolina139,7730.83×
Michigan139,6120.95×
New Jersey136,4110.95×
Indiana134,1151.31×
Massachusetts130,2801.18×
Washington, District of Columbia105,4946.24×
Ohio103,5390.6×
Wisconsin89,6081.06×
Tennessee78,3400.69×
Utah70,8571.41×
South Carolina68,5680.81×
Oregon65,7421.02×
Arizona62,7400.55×
Alabama58,5630.75×
Kentucky48,7640.69×
Missouri45,3880.5×
Connecticut37,2780.66×
Louisiana29,2050.4×
Oklahoma27,4010.44×
Nevada22,8810.42×
Iowa22,0030.48×
Kansas21,8060.49×
Hawaii17,4940.72×
Arkansas16,5500.36×
New Hampshire15,4510.7×
Mississippi12,7460.28×
Idaho12,0840.43×
Nebraska11,7560.42×
Delaware11,3430.73×
West Virginia10,9270.42×
Maine10,8340.54×
Rhode Island10,7340.6×
New Mexico9,3120.33×
Vermont8,9740.91×
Montana7,3940.47×
Alaska5,6540.47×
North Dakota5,3010.46×
South Dakota4,6340.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas market audience
BrandAffinityCategory
Mickey Mouse Clubhouse26.79×Movies & TV
Christmas decoration16.19×Home & Garden
Christmas ornament16.96×Home & Garden
Christmas lights11.28×Home & Garden
Hobby Lobby3.34×Home & Garden
The Gilded Age3.96×Movies & TV
Joan Cusack15.84×Movies & TV
Harry Potter and the Chamber of Secrets28.68×Movies & TV
Codename: Kids Next Door13.18×Movies & TV
Dollar Tree2.89×Shopping
Christmas music7.83×Music & Radio
Kohl's2.44×Shopping
Christmas traditions11.32×Kids & Family
West Elm4.2×Home & Garden
Kitchenware3.26×Home & Garden
T.J.Maxx2.87×Shopping
Deadpool (video game)23.81×Games
spiderman movies9.87×Movies & TV
Texas Roadhouse2.18×Food & Beverages
Fox News Channel1.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas market audience
TraitClusterScore
Family OrientationCONSERVATISM2.15
Design AffinityPREMIUM2.01
LGBTQ+ IdentityOPEN1.89
SustainabilityBALANCE1.6
TravellingTHRILL1.58
DIY MentalityTHRILL1.54

Worldwide distribution

Worldwide audience distribution share by country for Christmas market
CountryShare
United States20.6%
United Kingdom12.7%
Germany11.2%

See Christmas market audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Christmas market have in United States?

Christmas market has an estimated audience of 5,620,481 people in United States, concentrated in California and Illinois.

What is the gender split and age of Christmas market fans?

80.9% of Christmas market fans are female, 19.1% are male, with an average age of 39.8 years.

Which brands do Christmas market fans like most?

Christmas market fans show strongest brand affinity for Mickey Mouse Clubhouse (26.79×), Christmas decoration (16.19×), and Christmas ornament (16.96×) over the country average.

Where do Christmas market fans live in United States?

Christmas market fans in United States are most concentrated in California (reach 652,723), Illinois (reach 396,547), and New York (reach 368,989). These three regions account for the largest share of the active audience.

What other brands do Christmas market fans also like?

Beyond Christmas market itself, the audience over-indexes on Christmas decoration (16.19×), Christmas ornament (16.96×), Christmas lights (11.28×), and Hobby Lobby (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.