Christmas lights Audience in United States

Christmas lights logo

Christmas lights has an estimated audience of 7,954,222 people in United States. 77.8% are female, 22.2% are male, average age 40.8. Top regions: Texas, California, Florida. Top brand affinities: Hobby Lobby, Handmade Crafts, Unique Gifts, Houseplant, Aldi.

The average Christmas lights fan in United States is 40.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hobby Lobby, Handmade Crafts, Unique Gifts, with strongest over-indexing on Hobby Lobby (2.54× the country average). Demographically, the Christmas lights audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Christmas lights fans

Demographic split for Christmas lights audience in United States
MetricValue
Female77.8%
Male22.2%
Average age40.8
Estimated audience size7,954,222

Audience persona

The typical Christmas lights fan in United States is more female, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Christmas lights in United States
RegionReachAffinity
Texas1,247,6721.82×
California1,085,7451.24×
Florida567,4851.05×
North Carolina336,1971.4×
New York323,1770.73×
Georgia300,0791.22×
Illinois295,8821.12×
Ohio280,1491.14×
Pennsylvania269,7291.01×
Arizona215,2251.33×
Michigan203,7540.98×
Washington198,4881.24×
Virginia189,9630.98×
New Jersey189,1960.94×
Missouri173,9631.36×
Oklahoma173,6211.97×
Tennessee168,3741.06×
Indiana165,2711.14×
Maryland157,4711.15×
South Carolina148,5751.24×
Alabama119,4331.07×
Wisconsin119,3711×
Louisiana118,2781.15×
Minnesota114,2851×
Massachusetts113,2040.72×
Colorado108,8940.87×
Kentucky94,3920.95×
Oregon92,4851.01×
Utah85,0341.19×
Arkansas78,0341.19×
Kansas72,3901.15×
Connecticut71,1850.89×
Nevada70,1000.91×
Mississippi60,9490.93×
Iowa58,7740.9×
Idaho40,2011.01×
Nebraska40,0751×
West Virginia38,7241.05×
New Mexico35,0900.88×
New Hampshire25,4040.81×
Hawaii23,4170.68×
Delaware18,9800.86×
Rhode Island18,7170.74×
Maine18,4360.65×
Montana13,8400.63×
South Dakota12,8660.7×
Washington, District of Columbia12,5460.52×
North Dakota10,1820.62×
Alaska9,6300.57×
Vermont8,6860.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas lights audience
BrandAffinityCategory
Hobby Lobby2.54×Home & Garden
Handmade Crafts5.26×Kids & Family
Unique Gifts5.34×Shopping
Houseplant3.08×Home & Garden
Aldi1.68×Shopping
Handicraft1.67×Home & Garden
Holiday1.57×Travel & Leisure
Handmade3.46×Home & Garden
Old Navy1.57×Fashion & Accessoires
Dollar Tree1.61×Shopping
Plant1.6×Home & Garden
Etsy1.8×Fashion & Accessoires
Texas Roadhouse1.54×Food & Beverages
Pottery2.55×Home & Garden
J. C. Penney1.93×Shopping
Grandparent1.86×Kids & Family
Santa Claus3.16×Kids & Family
DIY & Craft Ideas4.38×Home & Garden
Home decorating ideas2.25×Home & Garden
Personalisation2.3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas lights audience
TraitClusterScore
Risk AppetiteTHRILL1.89
Quality AwarenessPREMIUM1.79
Luxury OrientationPREMIUM1.55
Family OrientationCONSERVATISM1.51
Price SensitivityPREMIUM1.37
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Christmas lights
CountryShare
United States38.3%
United Kingdom10.8%
Germany4.5%

See Christmas lights audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Christmas lights have in United States?

Christmas lights has an estimated audience of 7,954,222 people in United States, concentrated in Texas and California.

What is the gender split and age of Christmas lights fans?

77.8% of Christmas lights fans are female, 22.2% are male, with an average age of 40.8 years.

Which brands do Christmas lights fans like most?

Christmas lights fans show strongest brand affinity for Hobby Lobby (2.54×), Handmade Crafts (5.26×), and Unique Gifts (5.34×) over the country average.

Where do Christmas lights fans live in United States?

Christmas lights fans in United States are most concentrated in Texas (reach 1,247,672), California (reach 1,085,745), and Florida (reach 567,485). These three regions account for the largest share of the active audience.

What other brands do Christmas lights fans also like?

Beyond Christmas lights itself, the audience over-indexes on Handmade Crafts (5.26×), Unique Gifts (5.34×), Houseplant (3.08×), and Aldi (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas lights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.