Rascasse Audience Intelligence

Christmas lights Audience in United States

A data profile of the people who buy, follow and care about Christmas lights in United States — modelled from more than twelve digital signal sources. Christmas lights has an estimated audience of 7,954,222 people in United States.

#2738among Topic in United States#320in Home & Garden

The average Christmas lights fan in United States is 40.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hobby Lobby, Handmade Crafts, Unique Gifts, with strongest over-indexing on Hobby Lobby (2.54× the country average).

Demographically, the Christmas lights audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas lights fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Hobby Lobby.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas lights profile in United States.

Audience size
8M
in United States
Gender
77.8%♀
22.2% male
Age
40.8
average years
Country rank
#4455
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas lights fans

77.8% are female, 22.2% are male, average age 40.8.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for Christmas lights audience in United States
MetricValue
Female77.8%
Male22.2%
Average age40.8
Estimated audience size7,954,222
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Christmas lights audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Christmas lights audience comes from United States.

Worldwide audience distribution share by country for Christmas lights
CountryShare
United States38.3%
United Kingdom10.8%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas lights audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas lights fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.99×
02Texas~1M1.76×
03Missouri~200K1.41×
04North Carolina~300K1.30×
05Arizona~200K1.27×
06Arkansas~80K1.27×
07South Carolina~100K1.25×
08Kansas~80K1.23×
09Louisiana~100K1.22×
10Washington~200K1.21×
11Utah~90K1.21×
12Ohio~300K1.16×
13California~1M1.15×
14Georgia~300K1.15×
15West Virginia~40K1.12×
16Maryland~200K1.11×
17Alabama~100K1.09×
18Indiana~200K1.07×
19Tennessee~200K1.06×
20Idaho~40K1.05×
21Illinois~300K1.03×
22Oregon~90K1.03×
23Nebraska~40K1.03×
24Wisconsin~100K1.02×
25Florida~500K1.01×
26Pennsylvania~300K1.00×
27Virginia~200K1.00×
28Mississippi~70K1.00×
29Kentucky~100K0.98×
30Minnesota~100K0.94×
31Michigan~200K0.93×
32Iowa~60K0.92×
33New Jersey~200K0.88×
34Nevada~70K0.88×
35New Mexico~40K0.88×
36Delaware~20K0.87×
37Connecticut~70K0.86×
38Colorado~100K0.82×
39New Hampshire~30K0.81×
40Rhode Island~20K0.80×
41South Dakota~10K0.77×
42North Dakota~10K0.76×
43Hawaii~30K0.73×
44Montana~20K0.73×
45Massachusetts~100K0.71×
46Alaska~10K0.68×
47Maine~20K0.67×
48New York~300K0.66×
49Vermont~9K0.66×
50Washington, District of Columbia~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Christmas lights, United States
0.55×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas lights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas lights audience
#·InterestCategoryAffinity×
01Unique GiftsShopping5.34×
02Handmade CraftsKids & Family5.26×
03DIY & Craft IdeasHome & Garden4.38×
04HandmadeHome & Garden3.46×
05Santa ClausKids & Family3.16×
06HouseplantHome & Garden3.08×
07PotteryHome & Garden2.55×
08Hobby LobbyHome & Garden2.54×
09J. C. PenneyShopping1.93×
10GrandparentKids & Family1.86×
11Five BelowShopping1.86×
12EtsyFashion & Accessoires1.80×
13AldiShopping1.68×
14HandicraftHome & Garden1.67×
15Dollar TreeShopping1.61×
16PlantHome & Garden1.60×
17Sam's ClubShopping1.59×
18HolidayTravel & Leisure1.57×
19Old NavyFashion & Accessoires1.57×
20Texas RoadhouseFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas lights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas lights audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.52×
ExtroversionTHRILL1.38×
CreativityOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas lights audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Risk AppetiteTHRILL0.72×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas lights have in United States?

Christmas lights has an estimated audience of 7,954,222 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Christmas lights fans?

77.8% of Christmas lights fans are female, 22.2% are male, with an average age of 40.8 years.

03

Which brands do Christmas lights fans like most?

Christmas lights fans show strongest brand affinity for Hobby Lobby (2.54×), Handmade Crafts (5.26×), and Unique Gifts (5.34×) over the country average.

04

Where do Christmas lights fans live in United States?

Christmas lights fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas lights fans also like?

Beyond Christmas lights itself, the audience over-indexes on Handmade Crafts (5.26×), Unique Gifts (5.34×), Houseplant (3.08×), and Aldi (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Christmas lights audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas lights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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