Rascasse Audience Intelligence

Handmade Crafts Audience in United States

A data profile of the people who buy, follow and care about Handmade Crafts in United States — modelled from more than twelve digital signal sources. Handmade Crafts has an estimated audience of 15,115,091 people in United States.

#1571among Topic in United States#76in Kids & Family

The average Handmade Crafts fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Unique Gifts, Etsy, Handmade Gifts, with strongest over-indexing on Unique Gifts (9.47× the country average).

Demographically, the Handmade Crafts audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Handmade Crafts fan in United States is more female, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for Unique Gifts.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handmade Crafts profile in United States.

Audience size
15.1M
in United States
Gender
75.0%♀
25.0% male
Age
36.2
average years
Country rank
#2316
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handmade Crafts fans

75.0% are female, 25.0% are male, average age 36.2.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Handmade Crafts audience in United States
MetricValue
Female75.0%
Male25.0%
Average age36.2
Estimated audience size15,115,091
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Handmade Crafts audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Handmade Crafts audience comes from United States.

Worldwide audience distribution share by country for Handmade Crafts
CountryShare
United States21.1%
Japan9.4%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handmade Crafts audience in United States is strongest.

Fig. 05

Top regions by affinity

Handmade Crafts fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~40K1.30×
02Vermont~30K1.24×
03Missouri~300K1.23×
04Montana~50K1.19×
05West Virginia~80K1.18×
06New Hampshire~70K1.12×
07Alaska~40K1.12×
08Kentucky~200K1.10×
09Pennsylvania~500K1.07×
10South Dakota~40K1.07×
11Rhode Island~50K1.06×
12Iowa~100K1.05×
13Maine~60K1.05×
14Tennessee~300K1.04×
15Louisiana~200K1.04×
16Mississippi~100K1.04×
17Idaho~80K1.04×
18Utah~100K1.02×
19Kansas~100K1.02×
20Ohio~500K1.01×
21Oregon~200K1.00×
22Arkansas~100K1.00×
23Delaware~40K1.00×
24Wisconsin~200K0.99×
25Nebraska~70K0.97×
26Oklahoma~200K0.96×
27New Mexico~70K0.96×
28Hawaii~60K0.96×
29Michigan~400K0.95×
30Washington~300K0.95×
31Minnesota~200K0.95×
32North Carolina~400K0.94×
33South Carolina~200K0.94×
34Massachusetts~300K0.93×
35Indiana~300K0.93×
36Georgia~400K0.92×
37Connecticut~100K0.92×
38Illinois~400K0.88×
39Virginia~300K0.88×
40Texas~1M0.86×
41Maryland~200K0.86×
42Washington, District of Columbia~40K0.86×
43Colorado~200K0.85×
44Nevada~100K0.85×
45New Jersey~300K0.83×
46California~1.5M0.81×
47Florida~800K0.80×
48New York~700K0.80×
49Alabama~200K0.79×
50Arizona~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Handmade Crafts, United States
0.66×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handmade Crafts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handmade Crafts audience
#·InterestCategoryAffinity×
01Handmade GiftsKids & Family15.12×
02Ferrero RocherFood & Beverages14.22×
03International educationBusiness & Career12.68×
04Unique GiftsShopping9.47×
05Ceramic artArts & Culture8.81×
06Christmas ornamentHome & Garden8.28×
07Abstract artArts & Culture5.31×
08Weather forecastingHome & Garden4.85×
09Sustainable energyHome & Garden4.76×
10Renewable energyBusiness & Career4.63×
11Watercolor paintingArts & Culture4.62×
12QVCMovies & TV4.40×
13EtsyFashion & Accessoires4.30×
14FedExBusiness & Career3.86×
15Fine artBusiness & Career3.26×
16Discount storesShopping3.07×
17Mortgage loansBusiness & Career2.91×
18SubwayFood & Beverages2.80×
19PinterestInternet & Social Media2.71×
20CraftsHome & Garden2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handmade Crafts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Handmade Crafts audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.11×
Urban LifestyleOPEN2.04×
Design AffinityPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Handmade Crafts audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.72×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Handmade Crafts have in United States?

Handmade Crafts has an estimated audience of 15,115,091 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Handmade Crafts fans?

75.0% of Handmade Crafts fans are female, 25.0% are male, with an average age of 36.2 years.

03

Which brands do Handmade Crafts fans like most?

Handmade Crafts fans show strongest brand affinity for Unique Gifts (9.47×), Etsy (4.3×), and Handmade Gifts (15.12×) over the country average.

04

Where do Handmade Crafts fans live in United States?

Handmade Crafts fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Handmade Crafts fans also like?

Beyond Handmade Crafts itself, the audience over-indexes on Etsy (4.3×), Handmade Gifts (15.12×), Pinterest (2.71×), and Renewable energy (4.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Handmade Crafts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Handmade Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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