Handmade Crafts Audience in United States

Handmade Crafts logo

Handmade Crafts has an estimated audience of 15,115,091 people in United States. 75.0% are female, 25.0% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Historic site, Product design, Vocal harmony, UK garage.

The average Handmade Crafts fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Historic site, Product design, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Handmade Crafts audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Handmade Crafts fans

Demographic split for Handmade Crafts audience in United States
MetricValue
Female75.0%
Male25.0%
Average age36.2
Estimated audience size15,115,091

Audience persona

The typical Handmade Crafts fan in United States is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Handmade Crafts in United States
RegionReachAffinity
California1,440,5220.87×
Texas1,153,3760.89×
Florida841,0240.82×
New York726,0530.86×
Pennsylvania579,2781.14×
Ohio496,8171.07×
Illinois475,5840.94×
North Carolina451,2960.99×
Georgia449,9550.97×
Michigan394,8891×
Virginia334,7420.91×
Tennessee331,8821.09×
New Jersey324,5290.84×
Washington305,8851.01×
Massachusetts288,8820.97×
Indiana263,2090.95×
Missouri252,4741.04×
Wisconsin235,2101.03×
Maryland221,1020.85×
Kentucky218,9471.16×
South Carolina213,3620.94×
Minnesota211,5240.98×
Louisiana208,1331.07×
Colorado204,4570.86×
Oregon179,8621.04×
Oklahoma164,2290.98×
Arizona158,4120.51×
Utah142,4611.05×
Iowa136,8381.1×
Connecticut134,4880.89×
Alabama131,8880.62×
Mississippi130,7821.05×
Arkansas127,9001.03×
Kansas120,6751.01×
Nevada114,6840.78×
West Virginia90,7281.29×
Idaho82,1071.08×
New Hampshire72,5141.22×
Nebraska71,0070.94×
New Mexico70,6360.93×
Maine59,1571.09×
Hawaii55,2240.85×
Rhode Island53,4181.11×
North Dakota49,5571.6×
Montana46,5671.11×
Delaware40,0800.96×
Vermont39,1921.48×
South Dakota37,3941.07×
Alaska32,5941.01×
Washington, District of Columbia29,4060.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Handmade Crafts audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Historic site11.4×Arts & Culture
Product design4.18×Business & Career
Vocal harmony8.77×Music & Radio
UK garage9.68×Music & Radio
Goop8.9×Internet & Social Media
Governor of Michigan11.98×Politics & Society
Mathcore11.69×Music & Radio
headspace11.17×Health
Stamp collecting5.62×Home & Garden
Staycation3.73×Home & Garden
Grinch4.47×Movies & TV
Isometric exercise9.24×Sports
Hipster10×Politics & Society
Home equity2.04×Home & Garden
Cherish (group)10.65×Music & Radio
Nebraska Cornhuskers football3.49×Sports
Natural rubber1.96×Cars & Mobility
Hardik Pandya14.29×Sports
Guitarist (magazine)10.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Handmade Crafts audience
TraitClusterScore
Design AffinityPREMIUM2.07
LGBTQ+ IdentityOPEN1.79
Pet OwnershipJOY1.57
Urban LifestyleOPEN1.44
CreativityOPEN1.42
MindfulnessBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Handmade Crafts
CountryShare
United States21.1%
Japan9.4%
Germany5.8%

See Handmade Crafts audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Handmade Crafts have in United States?

Handmade Crafts has an estimated audience of 15,115,091 people in United States, concentrated in California and Texas.

What is the gender split and age of Handmade Crafts fans?

75.0% of Handmade Crafts fans are female, 25.0% are male, with an average age of 36.2 years.

Which brands do Handmade Crafts fans like most?

Handmade Crafts fans show strongest brand affinity for Fairy godmother (20.49×), Historic site (11.4×), and Product design (4.18×) over the country average.

Where do Handmade Crafts fans live in United States?

Handmade Crafts fans in United States are most concentrated in California (reach 1,440,522), Texas (reach 1,153,376), and Florida (reach 841,024). These three regions account for the largest share of the active audience.

What other brands do Handmade Crafts fans also like?

Beyond Handmade Crafts itself, the audience over-indexes on Historic site (11.4×), Product design (4.18×), Vocal harmony (8.77×), and UK garage (9.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Handmade Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.