Christmas ornament Audience in United States

Christmas ornament logo

Christmas ornament has an estimated audience of 5,086,879 people in United States. 78.1% are female, 21.9% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Handmade Crafts, Unique Gifts, Nature photography, Hobby Lobby, Handicraft.

The average Christmas ornament fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Handmade Crafts, Unique Gifts, Nature photography, with strongest over-indexing on Handmade Crafts (8.28× the country average). Demographically, the Christmas ornament audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Christmas ornament fans

Demographic split for Christmas ornament audience in United States
MetricValue
Female78.1%
Male21.9%
Average age42.9
Estimated audience size5,086,879

Audience persona

The typical Christmas ornament fan in United States is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Handmade Crafts.

Top regions in United States

Top regions ranked by reach for Christmas ornament in United States
RegionReachAffinity
California550,3900.98×
Texas484,7201.11×
Florida341,0550.99×
New York286,2701.01×
Illinois173,6001.02×
Pennsylvania170,4571×
North Carolina165,1101.08×
Ohio163,5201.04×
Georgia163,5041.04×
Virginia132,5811.07×
New Jersey129,8961×
Michigan128,9750.97×
Tennessee123,3571.21×
Arizona100,7370.97×
Washington97,3730.95×
Indiana95,0341.02×
South Carolina94,3091.23×
Alabama93,2841.31×
Massachusetts92,5000.92×
Missouri89,8321.1×
Louisiana87,9111.34×
Kentucky82,0811.29×
Maryland72,8760.83×
Wisconsin71,9250.94×
Colorado71,4860.89×
Minnesota64,2960.88×
Oregon58,2061×
Oklahoma57,4721.02×
Mississippi56,9261.36×
Connecticut50,5280.99×
Arkansas50,3791.2×
Utah50,0851.1×
Nevada43,6540.89×
Kansas40,4281.01×
Iowa40,0690.96×
West Virginia30,5531.29×
Idaho27,6351.08×
Nebraska24,5070.96×
New Mexico23,2280.91×
New Hampshire18,5300.92×
Maine18,2391×
Hawaii16,8750.77×
Rhode Island14,7570.91×
Delaware12,5770.9×
Montana11,1460.79×
Washington, District of Columbia9,9100.65×
South Dakota9,6550.82×
North Dakota8,8390.85×
Alaska8,5840.79×
Vermont7,3270.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas ornament audience
BrandAffinityCategory
Handmade Crafts8.28×Kids & Family
Unique Gifts8.04×Shopping
Nature photography5.52×Technology & Electronics
Hobby Lobby3.25×Home & Garden
Handicraft3×Home & Garden
Christmas decoration7.58×Home & Garden
Personalisation4.21×Home & Garden
Home Design3.71×Home & Garden
Handmade5.07×Home & Garden
Crafts1.88×Home & Garden
Etsy2.63×Fashion & Accessoires
Animal1.78×Pets & Animals
United States Postal Service2.18×Business & Career
Holiday2×Travel & Leisure
Aldi2.09×Shopping
Photograph1.68×Technology & Electronics
Hobby1.86×Home & Garden
Garden1.94×Home & Garden
Do it yourself (DIY)1.76×Home & Garden
Home Decoration & Design4.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas ornament audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
Design AffinityPREMIUM1.66
DIY MentalityTHRILL1.6
Price SensitivityPREMIUM1.56
Urban LifestyleOPEN1.55
CreativityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Christmas ornament
CountryShare
United States36.1%
United Kingdom10.2%
Germany7.1%

See Christmas ornament audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Christmas ornament have in United States?

Christmas ornament has an estimated audience of 5,086,879 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas ornament fans?

78.1% of Christmas ornament fans are female, 21.9% are male, with an average age of 42.9 years.

Which brands do Christmas ornament fans like most?

Christmas ornament fans show strongest brand affinity for Handmade Crafts (8.28×), Unique Gifts (8.04×), and Nature photography (5.52×) over the country average.

Where do Christmas ornament fans live in United States?

Christmas ornament fans in United States are most concentrated in California (reach 550,390), Texas (reach 484,720), and Florida (reach 341,055). These three regions account for the largest share of the active audience.

What other brands do Christmas ornament fans also like?

Beyond Christmas ornament itself, the audience over-indexes on Unique Gifts (8.04×), Nature photography (5.52×), Hobby Lobby (3.25×), and Handicraft (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas ornament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.