Rascasse Audience Intelligence

Personalisation Audience in United States

A data profile of the people who buy, follow and care about Personalisation in United States — modelled from more than twelve digital signal sources. Personalisation has an estimated audience of 21,712,394 people in United States.

#1007among Topic in United States#112in Home & Garden

The average Personalisation fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Engraving, 3D printing, Personalization Mall, with strongest over-indexing on Engraving (8.15× the country average).

Demographically, the Personalisation audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personalisation fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Engraving.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personalisation profile in United States.

Audience size
21.7M
in United States
Gender
67.7%♀
32.3% male
Age
43.9
average years
Country rank
#1470
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personalisation fans

67.7% are female, 32.3% are male, average age 43.9.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Personalisation audience in United States
MetricValue
Female67.7%
Male32.3%
Average age43.9
Estimated audience size21,712,394
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Personalisation audience in United States
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4925%
50+29%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Personalisation audience comes from United States.

Worldwide audience distribution share by country for Personalisation
CountryShare
United States40.6%
United Kingdom6.8%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personalisation audience in United States is strongest.

Fig. 05

Top regions by affinity

Personalisation fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.11×
02Alaska~50K1.10×
03North Dakota~50K1.10×
04South Dakota~50K1.06×
05Washington, District of Columbia~70K1.05×
06Kansas~200K1.03×
07Delaware~60K1.03×
08Montana~60K1.02×
09New York~1M1.01×
10New Hampshire~90K1.01×
11Maine~80K1.01×
12Rhode Island~70K1.01×
13Idaho~100K1.00×
14West Virginia~100K1.00×
15Hawaii~90K1.00×
16New Mexico~100K0.99×
17Nebraska~100K0.99×
18Tennessee~400K0.98×
19Arkansas~200K0.98×
20California~2.5M0.97×
21Virginia~500K0.97×
22Massachusetts~400K0.97×
23Minnesota~300K0.97×
24Oregon~200K0.97×
25Iowa~200K0.97×
26Washington~400K0.96×
27Alabama~300K0.96×
28Louisiana~300K0.96×
29Kentucky~300K0.96×
30Oklahoma~200K0.96×
31Connecticut~200K0.96×
32Nevada~200K0.96×
33Utah~200K0.96×
34Mississippi~200K0.96×
35New Jersey~500K0.95×
36Arizona~400K0.95×
37Missouri~300K0.95×
38Colorado~300K0.94×
39South Carolina~300K0.93×
40Wisconsin~300K0.93×
41Florida~1.5M0.92×
42North Carolina~600K0.92×
43Indiana~400K0.92×
44Maryland~300K0.92×
45Texas~1.5M0.91×
46Illinois~700K0.91×
47Michigan~500K0.91×
48Pennsylvania~700K0.90×
49Georgia~600K0.90×
50Ohio~600K0.88×
Fig. 06

Affinity by region

Affinity by region — Personalisation, United States
0.88×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personalisation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personalisation audience
#·InterestCategoryAffinity×
01Personalization MallShopping9.85×
02Laser engravingHome & Garden8.36×
03EngravingHome & Garden8.15×
043D printingTechnology & Electronics8.06×
05ThingiverseArts & Culture6.12×
06Machine toolHome & Garden2.91×
07MachiningBusiness & Career2.88×
08Drill bitHome & Garden2.74×
09DrillHome & Garden2.30×
10Nancy MacePolitics & Society2.28×
11Scooby-DooMovies & TV2.16×
12WrenchHome & Garden2.09×
13LabCorpHealth2.02×
14Hand toolHome & Garden1.94×
15Google DriveTechnology & Electronics1.82×
16Melania TrumpPolitics & Society1.80×
17GrandparentKids & Family1.69×
18MetalMusic & Radio1.63×
19Lindsey GrahamPolitics & Society1.60×
20Hobby LobbyHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personalisation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personalisation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Need for SecurityCONSERVATISM1.53×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personalisation audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.93×
Sports ActivityPOWER0.98×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personalisation have in United States?

Personalisation has an estimated audience of 21,712,394 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Personalisation fans?

67.7% of Personalisation fans are female, 32.3% are male, with an average age of 43.9 years.

03

Which brands do Personalisation fans like most?

Personalisation fans show strongest brand affinity for Engraving (8.15×), 3D printing (8.06×), and Personalization Mall (9.85×) over the country average.

04

Where do Personalisation fans live in United States?

Personalisation fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Personalisation fans also like?

Beyond Personalisation itself, the audience over-indexes on 3D printing (8.06×), Personalization Mall (9.85×), Laser engraving (8.36×), and Nancy Mace (2.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Personalisation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personalisation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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