Personalisation Audience in United States

Personalisation logo

Personalisation has an estimated audience of 21,712,394 people in United States. 67.7% are female, 32.3% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Engraving, 3D printing, Personalization Mall, Laser engraving, Google Drive.

The average Personalisation fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Engraving, 3D printing, Personalization Mall, with strongest over-indexing on Engraving (8.15× the country average). Demographically, the Personalisation audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Individualism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Personalisation fans

Demographic split for Personalisation audience in United States
MetricValue
Female67.7%
Male32.3%
Average age43.9
Estimated audience size21,712,394

Audience persona

The typical Personalisation fan in United States is more female, around 43.9 years old, with strong Individualism tendencies and a notable affinity for Engraving.

Top regions in United States

Top regions ranked by reach for Personalisation in United States
RegionReachAffinity
California2,371,9600.99×
Texas1,749,2730.94×
New York1,416,6851.17×
Florida1,358,9160.92×
Illinois625,2830.86×
Pennsylvania618,6090.85×
North Carolina584,3660.89×
Georgia554,4260.83×
New Jersey520,9160.94×
Ohio512,4080.77×
Virginia484,4440.92×
Michigan447,1230.79×
Washington432,5750.99×
Tennessee423,6920.97×
Massachusetts398,8210.93×
Arizona380,0400.86×
Indiana314,2270.79×
Minnesota313,4101.01×
Missouri291,0870.83×
Maryland281,1730.75×
Colorado274,9970.8×
Wisconsin263,0870.81×
South Carolina259,4070.79×
Louisiana246,8530.88×
Kentucky245,0460.9×
Oklahoma241,2111×
Alabama229,7810.76×
Oregon198,5450.8×
Kansas177,5591.04×
Nevada165,6220.79×
Connecticut160,8220.74×
Iowa155,5980.87×
Arkansas151,1710.85×
Washington, District of Columbia140,7372.16×
Utah139,3130.72×
Idaho109,2421×
Mississippi107,4720.6×
Nebraska89,4810.82×
New Mexico89,0140.82×
West Virginia88,7230.88×
New Hampshire85,2881×
Hawaii84,7890.91×
Alaska81,1611.75×
Montana77,1831.28×
Maine76,4270.98×
South Dakota76,1821.52×
North Dakota74,1761.66×
Rhode Island70,5911.02×
Delaware68,4841.14×
Wyoming65,7912.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personalisation audience
BrandAffinityCategory
Engraving8.15×Home & Garden
3D printing8.06×Technology & Electronics
Personalization Mall9.85×Shopping
Laser engraving8.36×Home & Garden
Google Drive1.82×Technology & Electronics
Hobby Lobby1.58×Home & Garden
Scooby-Doo2.16×Movies & TV
Thingiverse6.12×Arts & Culture
Drill2.3×Home & Garden
Hand tool1.94×Home & Garden
Machining2.88×Business & Career
Machine tool2.91×Home & Garden
Drill bit2.74×Home & Garden
Grandparent1.69×Kids & Family
LabCorp2.02×Health
Batman1.64×Movies & TV
Wrench2.09×Home & Garden
Metal1.63×Music & Radio
Power tool1.76×Home & Garden
Sleeve1.69×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personalisation audience
TraitClusterScore
IndividualismJOY3.22
Price SensitivityPREMIUM1.32
CreativityOPEN1.31
ExtroversionTHRILL1.29
Design AffinityPREMIUM1.23
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Personalisation
CountryShare
United States40.7%
United Kingdom6.8%
Germany4.5%

See Personalisation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Personalisation have in United States?

Personalisation has an estimated audience of 21,712,394 people in United States, concentrated in California and Texas.

What is the gender split and age of Personalisation fans?

67.7% of Personalisation fans are female, 32.3% are male, with an average age of 43.9 years.

Which brands do Personalisation fans like most?

Personalisation fans show strongest brand affinity for Engraving (8.15×), 3D printing (8.06×), and Personalization Mall (9.85×) over the country average.

Where do Personalisation fans live in United States?

Personalisation fans in United States are most concentrated in California (reach 2,371,960), Texas (reach 1,749,273), and New York (reach 1,416,685). These three regions account for the largest share of the active audience.

What other brands do Personalisation fans also like?

Beyond Personalisation itself, the audience over-indexes on 3D printing (8.06×), Personalization Mall (9.85×), Laser engraving (8.36×), and Google Drive (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personalisation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.