Rascasse Audience Intelligence

Drill bit Audience in United States

A data profile of the people who buy, follow and care about Drill bit in United States — modelled from more than twelve digital signal sources. Drill bit has an estimated audience of 15,425,768 people in United States.

#1532among Topic in United States#174in Home & Garden

The average Drill bit fan in United States is 43.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hammer, Wrench, Drill, with strongest over-indexing on Hammer (7.42× the country average).

Demographically, the Drill bit audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drill bit fan in United States is balanced, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Hammer.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drill bit profile in United States.

Audience size
15.4M
in United States
Gender
47.7%♀
52.3% male
Age
43.4
average years
Country rank
#2253
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drill bit fans

47.7% are female, 52.3% are male, average age 43.4.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Drill bit audience in United States
MetricValue
Female47.7%
Male52.3%
Average age43.4
Estimated audience size15,425,768
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Drill bit audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

43.3%

of the worldwide Drill bit audience comes from United States.

Worldwide audience distribution share by country for Drill bit
CountryShare
United States43.3%
United Kingdom4.8%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drill bit audience in United States is strongest.

Fig. 05

Top regions by affinity

Drill bit fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.36×
02California~2M1.22×
03Louisiana~200K1.22×
04New Mexico~90K1.21×
05Oklahoma~200K1.18×
06Arkansas~100K1.14×
07Kansas~100K1.14×
08Mississippi~100K1.13×
09Alabama~200K1.10×
10Georgia~500K1.09×
11Utah~200K1.09×
12Arizona~300K1.08×
13Kentucky~200K1.08×
14North Dakota~30K1.08×
15Nebraska~80K1.07×
16Alaska~40K1.07×
17North Carolina~500K1.06×
18Idaho~80K1.06×
19Indiana~300K1.05×
20West Virginia~80K1.05×
21Illinois~500K1.04×
22Tennessee~300K1.04×
23Nevada~200K1.04×
24Iowa~100K1.04×
25Oregon~200K1.01×
26Hawaii~70K1.01×
27South Carolina~200K1.00×
28Washington~300K0.99×
29South Dakota~40K0.99×
30Michigan~400K0.98×
31Wyoming~20K0.98×
32Colorado~200K0.97×
33Montana~40K0.97×
34Florida~1M0.96×
35Missouri~200K0.95×
36Wisconsin~200K0.95×
37Ohio~400K0.94×
38New York~800K0.90×
39Minnesota~200K0.90×
40Virginia~300K0.89×
41Connecticut~100K0.89×
42Pennsylvania~500K0.88×
43Massachusetts~300K0.85×
44Maine~50K0.85×
45Delaware~40K0.85×
46Rhode Island~40K0.83×
47New Jersey~300K0.81×
48Maryland~200K0.81×
49Washington, District of Columbia~40K0.81×
50New Hampshire~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Drill bit, United States
0.80×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drill bit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drill bit audience
#·InterestCategoryAffinity×
01HammerHome & Garden7.42×
02WrenchHome & Garden6.77×
03Multi-toolHome & Garden5.95×
04DrillHome & Garden5.68×
05Tractor Supply CompanyShopping3.60×
06Power toolHome & Garden3.54×
07AutoZoneCars & Mobility2.59×
08Macy'sShopping2.41×
09MarshallsFashion & Accessoires2.15×
10Dollar TreeShopping2.07×
11SUVsCars & Mobility1.99×
12Dollar GeneralShopping1.94×
13FIFA World CupSports1.89×
14TexasTravel & Leisure1.84×
15FIFA World Cup 2026Sports1.64×
16WalmartShopping1.64×
17Home improvementHome & Garden1.58×
18Real estateBusiness & Career1.57×
19NatureHome & Garden1.54×
20AutomobilesCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drill bit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drill bit audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.98×
Quality AwarenessPREMIUM1.82×
TraditionCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drill bit audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Pet OwnershipJOY0.90×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drill bit have in United States?

Drill bit has an estimated audience of 15,425,768 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drill bit fans?

47.7% of Drill bit fans are female, 52.3% are male, with an average age of 43.4 years.

03

Which brands do Drill bit fans like most?

Drill bit fans show strongest brand affinity for Hammer (7.42×), Wrench (6.77×), and Drill (5.68×) over the country average.

04

Where do Drill bit fans live in United States?

Drill bit fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Drill bit fans also like?

Beyond Drill bit itself, the audience over-indexes on Wrench (6.77×), Drill (5.68×), Multi-tool (5.95×), and FIFA World Cup 2026 (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Drill bit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drill bit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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