Drill bit Audience in United States

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Drill bit has an estimated audience of 15,425,768 people in United States. 47.7% are female, 52.3% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Hammer, Wrench, Drill, Multi-tool, Macy's.

The average Drill bit fan in United States is 43.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hammer, Wrench, Drill, with strongest over-indexing on Hammer (7.42× the country average). Demographically, the Drill bit audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Drill bit fans

Demographic split for Drill bit audience in United States
MetricValue
Female47.7%
Male52.3%
Average age43.4
Estimated audience size15,425,768

Audience persona

The typical Drill bit fan in United States is balanced, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Hammer.

Top regions in United States

Top regions ranked by reach for Drill bit in United States
RegionReachAffinity
California2,106,4361.24×
Texas1,862,1861.4×
Florida1,038,4980.99×
New York834,3980.97×
Illinois568,6541.11×
Georgia529,3511.11×
North Carolina504,3561.09×
Pennsylvania467,6490.9×
Ohio457,5300.96×
Michigan412,8271.02×
Virginia351,4390.94×
Arizona345,3201.1×
New Jersey332,9730.85×
Tennessee325,9951.05×
Washington324,5091.05×
Indiana302,7391.07×
Massachusetts260,8300.86×
Louisiana243,1131.22×
Alabama239,9881.11×
Missouri239,4410.96×
Colorado238,9680.98×
South Carolina238,2151.03×
Wisconsin222,0870.96×
Maryland218,2810.82×
Kentucky211,8741.1×
Oklahoma207,6231.21×
Minnesota202,5590.92×
Oregon183,3171.04×
Nevada158,3801.06×
Utah152,0301.1×
Mississippi142,5031.12×
Arkansas138,8411.09×
Kansas137,6671.13×
Connecticut137,3040.89×
Iowa132,8891.05×
New Mexico92,4141.19×
Nebraska80,9661.05×
Idaho78,1681.01×
West Virginia71,4510.99×
Hawaii66,8441.01×
New Hampshire44,6230.73×
Maine44,1490.8×
Montana40,7780.95×
Rhode Island38,0200.77×
Washington, District of Columbia36,2900.78×
South Dakota32,2390.9×
North Dakota32,1511.01×
Alaska31,7910.96×
Delaware31,7780.75×
Wyoming19,8800.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drill bit audience
BrandAffinityCategory
Hammer7.42×Home & Garden
Wrench6.77×Home & Garden
Drill5.68×Home & Garden
Multi-tool5.95×Home & Garden
Macy's2.41×Shopping
AutoZone2.59×Cars & Mobility
Power tool3.54×Home & Garden
Lowe's2.07×Shopping
Tractor Supply Company3.6×Shopping
Home improvement1.58×Home & Garden
Dollar Tree2.07×Shopping
Walmart1.64×Shopping
Real estate1.57×Business & Career
Automobiles1.53×Cars & Mobility
SUVs1.99×Cars & Mobility
Dollar General1.94×Shopping
Nature1.54×Home & Garden
Texas1.84×Travel & Leisure
Education1.5×Business & Career
Marshalls2.15×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drill bit audience
TraitClusterScore
DIY MentalityTHRILL2.45
PatriotismCONSERVATISM1.54
IndividualismJOY1.41
Convenience OrientationPREMIUM1.19
Need for SecurityCONSERVATISM1.16
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Drill bit
CountryShare
United States43.3%
United Kingdom4.8%
Germany4.6%

See Drill bit audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Drill bit have in United States?

Drill bit has an estimated audience of 15,425,768 people in United States, concentrated in California and Texas.

What is the gender split and age of Drill bit fans?

47.7% of Drill bit fans are female, 52.3% are male, with an average age of 43.4 years.

Which brands do Drill bit fans like most?

Drill bit fans show strongest brand affinity for Hammer (7.42×), Wrench (6.77×), and Drill (5.68×) over the country average.

Where do Drill bit fans live in United States?

Drill bit fans in United States are most concentrated in California (reach 2,106,436), Texas (reach 1,862,186), and Florida (reach 1,038,498). These three regions account for the largest share of the active audience.

What other brands do Drill bit fans also like?

Beyond Drill bit itself, the audience over-indexes on Wrench (6.77×), Drill (5.68×), Multi-tool (5.95×), and Macy's (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drill bit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.