Rascasse Audience Intelligence

LabCorp Target Market in United States

A data profile of the people who buy, follow and care about LabCorp in United States — modelled from more than twelve digital signal sources. LabCorp has an estimated audience of 28,050,210 people in United States.

#106among Brand in United States#38in Health

The average LabCorp fan in United States is 49.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New Jersey.

Top brand affinities include Elderly care, Pinterest, Medicine, with strongest over-indexing on Elderly care (15.76× the country average).

Demographically, the LabCorp audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LabCorp fan in United States is more female, around 49.7 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LabCorp profile in United States.

Audience size
28.1M
in United States
Gender
100.0%♀
0.0% male
Age
49.7
average years
Country rank
#1032
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LabCorp

100.0% are female, 0.0% are male, average age 49.7.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for LabCorp audience in United States
MetricValue
Female100.0%
Male0.0%
Average age49.7
Estimated audience size28,050,210
Fig. 03

Age distribution

Ø 49.7
average years
Age distribution of the LabCorp audience in United States
Age bracketShare%
16-190%
20-293%
30-3922%
40-4939%
50+36%
Fig. 04

Worldwide distribution

97.5%

of the worldwide LabCorp audience comes from United States.

Worldwide audience distribution share by country for LabCorp
CountryShare
United States97.5%
India0.8%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LabCorp audience in United States is strongest.

Fig. 05

Top regions by affinity

LabCorp customers by region in United States
#RegionReachAffinity×
01Delaware~300K4.61×
02New Jersey~3M4.23×
03Maryland~1.5M3.58×
04Virginia~1.5M2.02×
05Pennsylvania~2M2.00×
06Washington, District of Columbia~200K1.99×
07Florida~3M1.68×
08Arizona~900K1.62×
09Nevada~400K1.59×
10West Virginia~200K1.58×
11Washington~800K1.53×
12California~4.5M1.49×
13North Carolina~1M1.46×
14Colorado~600K1.38×
15South Carolina~600K1.38×
16Georgia~1M1.14×
17New York~1.5M1.13×
18Texas~2.5M1.03×
19Alabama~400K1.03×
20Kentucky~300K0.94×
21Louisiana~300K0.93×
22Tennessee~500K0.85×
23Oregon~300K0.83×
24Utah~200K0.79×
25Indiana~400K0.77×
26New Hampshire~80K0.70×
27Kansas~100K0.69×
28Missouri~300K0.66×
29Alaska~40K0.66×
30Ohio~500K0.59×
31Idaho~80K0.56×
32Oklahoma~200K0.55×
33Mississippi~100K0.52×
34Wyoming~20K0.46×
35Massachusetts~200K0.43×
36Illinois~400K0.40×
37Arkansas~90K0.38×
38Michigan~200K0.31×
39Connecticut~80K0.31×
40New Mexico~40K0.30×
41Iowa~60K0.29×
42Montana~20K0.27×
43Wisconsin~100K0.26×
44Maine~20K0.23×
45Vermont~10K0.23×
46Nebraska~30K0.21×
47Rhode Island~20K0.20×
48South Dakota~10K0.19×
49Minnesota~70K0.17×
50Hawaii~10K0.12×
Fig. 06

Affinity by region

Affinity by region — LabCorp, United States
0.12×1.00×4.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LabCorp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LabCorp audience
#·InterestCategoryAffinity×
01Elderly careHealth15.76×
02Weather forecastingHome & Garden4.95×
03Public transportCars & Mobility4.13×
04FedExBusiness & Career3.94×
05InsuranceBusiness & Career2.65×
06CNNMovies & TV2.62×
07PinterestInternet & Social Media2.60×
08Nonprofit organizationPolitics & Society2.59×
09MedicineBusiness & Career2.51×
10Health careBusiness & Career2.47×
11WalmartShopping2.38×
12WineFood & Beverages2.29×
13Breaking newsMovies & TV2.29×
14Home improvementHome & Garden2.20×
15RecipesFood & Beverages2.20×
16XInternet & Social Media2.05×
17Alcoholic beveragesFood & Beverages2.04×
18SmartphonesTechnology & Electronics2.04×
19CookingFood & Beverages2.01×
20Donald TrumpPolitics & Society2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LabCorp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LabCorp audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.83×
Need for SecurityCONSERVATISM2.50×
PatriotismCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LabCorp audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.82×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LabCorp's target market in United States?

LabCorp's target market in United States covers an estimated 28,050,210 people, concentrated in California and Florida.

02

What is the gender split and age of LabCorp customers?

100.0% of the LabCorp audience are female, 0.0% are male, with an average age of 49.7 years.

03

Which brands do LabCorp fans like most?

LabCorp fans show strongest brand affinity for Elderly care (15.76×), Pinterest (2.6×), and Medicine (2.51×) over the country average.

04

Where do LabCorp fans live in United States?

LabCorp fans in United States are most concentrated in California (reach ~4.5M), Florida (reach ~3M), and New Jersey (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do LabCorp fans also like?

Beyond LabCorp itself, the audience over-indexes on Pinterest (2.6×), Medicine (2.51×), CNN (2.62×), and Walmart (2.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See LabCorp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LabCorp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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