LabCorp Audience in United States

LabCorp logo

LabCorp has an estimated audience of 27,363,530 people in United States. 100.0% are female, 0.0% are male, average age 49.7. Top regions: California, Florida, New Jersey. Top brand affinities: Historic site, Israel, UK garage, Pillow, Governor of Michigan.

The average LabCorp fan in United States is 49.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New Jersey. Top brand affinities include Historic site, Israel, UK garage, with strongest over-indexing on Historic site (4.84× the country average). Demographically, the LabCorp audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of LabCorp fans

Demographic split for LabCorp audience in United States
MetricValue
Female100.0%
Male0.0%
Average age49.7
Estimated audience size27,363,530

Audience persona

The typical LabCorp fan in United States is more female, around 49.7 years old, with strong Need for Security tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for LabCorp in United States
RegionReachAffinity
California4,474,5941.49×
Florida3,346,1241.81×
New Jersey2,998,7094.31×
Texas2,373,8821.01×
Pennsylvania1,900,1842.06×
New York1,692,2321.11×
Maryland1,647,7393.5×
Virginia1,351,4952.03×
North Carolina1,222,4441.48×
Georgia1,076,3751.28×
Arizona841,9271.51×
Washington812,8851.48×
Colorado626,2891.45×
South Carolina573,2221.39×
Ohio531,9340.63×
Tennessee485,4570.88×
Nevada466,5141.76×
Illinois403,5530.44×
Indiana384,3630.77×
Delaware349,7404.63×
Louisiana337,7940.96×
Kentucky335,6750.98×
Alabama333,1900.87×
Missouri296,2350.67×
Oregon242,6700.77×
Massachusetts224,9630.42×
Michigan203,7970.28×
West Virginia202,4311.59×
Utah192,7760.79×
Washington, District of Columbia160,0401.95×
Oklahoma147,8540.49×
Kansas146,2980.68×
Mississippi111,9060.5×
Wisconsin101,7000.25×
Arkansas83,6590.37×
Connecticut81,4470.3×
Idaho75,0100.55×
New Hampshire74,9720.7×
Minnesota65,4440.17×
Iowa62,8710.28×
New Mexico35,4430.26×
Alaska29,9190.51×
Nebraska28,5970.21×
Maine21,8990.22×
Montana17,1850.23×
Wyoming16,0750.4×
Rhode Island14,9780.17×
South Dakota9,5490.15×
Hawaii9,1340.08×
Vermont7,2750.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LabCorp audience
BrandAffinityCategory
Historic site4.84×Arts & Culture
Israel1.91×Travel & Leisure
UK garage4.32×Music & Radio
Pillow1.52×Home & Garden
Governor of Michigan5.1×Politics & Society
Goop3.51×Internet & Social Media
Mangaka2.77×Literature
Jesse Plemons2.12×Movies & TV
Kendra Scott1.76×Fashion & Accessoires
Vocal harmony2.63×Music & Radio
Wikia1.94×Internet & Social Media
Fairy godmother4.22×Literature
Elsword8.81×Games
Grinch2.13×Movies & TV
Hipster4.72×Politics & Society
Urban horticulture1.69×Home & Garden
Nebraska Cornhuskers football1.68×Sports
Noodle (Gorillaz)1.66×Music & Radio
Mathcore3.64×Music & Radio
Wok2.97×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LabCorp audience
TraitClusterScore
Need for SecurityCONSERVATISM1.92
PatriotismCONSERVATISM1.43
Family OrientationCONSERVATISM1.41
Career OrientationPOWER1.39
Convenience OrientationPREMIUM1.26
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for LabCorp
CountryShare
United States97.5%
India0.8%
China0.5%

See LabCorp audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does LabCorp have in United States?

LabCorp has an estimated audience of 27,363,530 people in United States, concentrated in California and Florida.

What is the gender split and age of LabCorp fans?

100.0% of LabCorp fans are female, 0.0% are male, with an average age of 49.7 years.

Which brands do LabCorp fans like most?

LabCorp fans show strongest brand affinity for Historic site (4.84×), Israel (1.91×), and UK garage (4.32×) over the country average.

Where do LabCorp fans live in United States?

LabCorp fans in United States are most concentrated in California (reach 4,474,594), Florida (reach 3,346,124), and New Jersey (reach 2,998,709). These three regions account for the largest share of the active audience.

What other brands do LabCorp fans also like?

Beyond LabCorp itself, the audience over-indexes on Israel (1.91×), UK garage (4.32×), Pillow (1.52×), and Governor of Michigan (5.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LabCorp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.