LabCorp Audience in United States

LabCorp has an estimated audience of 27,363,530 people in United States. 100.0% are female, 0.0% are male, average age 49.7. Top regions: California, Florida, New Jersey. Top brand affinities: Google Maps, Indeed.com, Capital One, Google News, CarGurus.

The average LabCorp fan in United States is 49.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New Jersey. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (6.48× the country average). Demographically, the LabCorp audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of LabCorp fans

Demographic split for LabCorp audience in United States
MetricValue
Female100.0%
Male0.0%
Average age49.7
Estimated audience size27,363,530

Audience persona

The typical LabCorp fan in United States is more female, around 49.7 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for LabCorp in United States
RegionReachAffinity
California4,474,5941.49×
Florida3,346,1241.81×
New Jersey2,998,7094.31×
Texas2,373,8821.01×
Pennsylvania1,900,1842.06×
New York1,692,2321.11×
Maryland1,647,7393.5×
Virginia1,351,4952.03×
North Carolina1,222,4441.48×
Georgia1,076,3751.28×
Arizona841,9271.51×
Washington812,8851.48×
Colorado626,2891.45×
South Carolina573,2221.39×
Ohio531,9340.63×
Tennessee485,4570.88×
Nevada466,5141.76×
Illinois403,5530.44×
Indiana384,3630.77×
Delaware349,7404.63×
Louisiana337,7940.96×
Kentucky335,6750.98×
Alabama333,1900.87×
Missouri296,2350.67×
Oregon242,6700.77×
Massachusetts224,9630.42×
Michigan203,7970.28×
West Virginia202,4311.59×
Utah192,7760.79×
Washington, District of Columbia160,0401.95×
Oklahoma147,8540.49×
Kansas146,2980.68×
Mississippi111,9060.5×
Wisconsin101,7000.25×
Arkansas83,6590.37×
Connecticut81,4470.3×
Idaho75,0100.55×
New Hampshire74,9720.7×
Minnesota65,4440.17×
Iowa62,8710.28×
New Mexico35,4430.26×
Alaska29,9190.51×
Nebraska28,5970.21×
Maine21,8990.22×
Montana17,1850.23×
Wyoming16,0750.4×
Rhode Island14,9780.17×
South Dakota9,5490.15×
Hawaii9,1340.08×
Vermont7,2750.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LabCorp audience
BrandAffinityCategory
Google Maps6.48×Internet & Social Media
Indeed.com5.86×Business & Career
Capital One4.95×Business & Career
Google News5.04×News
CarGurus4.92×Cars & Mobility
Circle K5.53×Shopping
Enterprise Rent-A-Car4.75×Cars & Mobility
DeviantArt4.47×Internet & Social Media
DuckDuckGo5.69×Internet & Social Media
Khan Academy5.18×Business & Career
AccuWeather3.95×Home & Garden
Apple Store4.81×Shopping
Diabetes mellitus awareness3.71×Health
Proxy server11.78×Internet & Social Media
ICloud5.16×Technology & Electronics
MSN2.15×News
Autism Awareness5.01×Health
Staples (Canada)2.64×Business & Career
Singer-songwriter2.03×Music & Radio
Beetlejuice2.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LabCorp audience
TraitClusterScore
Need for SecurityCONSERVATISM1.92
PatriotismCONSERVATISM1.43
Family OrientationCONSERVATISM1.41
Career OrientationPOWER1.39
Convenience OrientationPREMIUM1.26
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for LabCorp
CountryShare
United States97.5%
India0.8%
China0.5%

See LabCorp audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does LabCorp have in United States?

LabCorp has an estimated audience of 27,363,530 people in United States, concentrated in California and Florida.

What is the gender split and age of LabCorp fans?

100.0% of LabCorp fans are female, 0.0% are male, with an average age of 49.7 years.

Which brands do LabCorp fans like most?

LabCorp fans show strongest brand affinity for Google Maps (6.48×), Indeed.com (5.86×), and Capital One (4.95×) over the country average.

Where do LabCorp fans live in United States?

LabCorp fans in United States are most concentrated in California (reach 4,474,594), Florida (reach 3,346,124), and New Jersey (reach 2,998,709). These three regions account for the largest share of the active audience.

What other brands do LabCorp fans also like?

Beyond LabCorp itself, the audience over-indexes on Indeed.com (5.86×), Capital One (4.95×), Google News (5.04×), and CarGurus (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LabCorp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.