A data profile of the people who buy, follow and care about Public transport in United States — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 22,777,683 people in United States.
The average Public transport fan in United States is 42.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include LabCorp, Food, Nature, with strongest over-indexing on LabCorp (4.13× the country average).
Demographically, the Public transport audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Public transport fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for LabCorp.
The key figures that characterise the Public transport profile in United States.
41.4% are female, 58.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 42.9 |
| Estimated audience size | 22,777,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Public transport audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
Where the Public transport audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~200K | 2.82× | |
| 02 | Massachusetts | ~700K | 1.55× | |
| 03 | New York | ~2M | 1.52× | |
| 04 | Kansas | ~300K | 1.47× | |
| 05 | Wyoming | ~40K | 1.26× | |
| 06 | California | ~3M | 1.23× | |
| 07 | Illinois | ~900K | 1.23× | |
| 08 | Maryland | ~500K | 1.19× | |
| 09 | Washington | ~500K | 1.13× | |
| 10 | Virginia | ~600K | 1.11× | |
| 11 | Utah | ~200K | 1.10× | |
| 12 | Michigan | ~600K | 1.08× | |
| 13 | Oregon | ~300K | 1.07× | |
| 14 | Nebraska | ~100K | 1.07× | |
| 15 | Hawaii | ~100K | 1.07× | |
| 16 | New Hampshire | ~90K | 1.04× | |
| 17 | Minnesota | ~300K | 1.01× | |
| 18 | Georgia | ~700K | 1.00× | |
| 19 | North Dakota | ~50K | 1.00× | |
| 20 | New Jersey | ~600K | 0.99× | |
| 21 | Colorado | ~300K | 0.97× | |
| 22 | Connecticut | ~200K | 0.97× | |
| 23 | Alaska | ~50K | 0.97× | |
| 24 | Missouri | ~400K | 0.96× | |
| 25 | Montana | ~60K | 0.96× | |
| 26 | Florida | ~1.5M | 0.95× | |
| 27 | Pennsylvania | ~700K | 0.95× | |
| 28 | Alabama | ~300K | 0.95× | |
| 29 | Idaho | ~100K | 0.95× | |
| 30 | North Carolina | ~600K | 0.94× | |
| 31 | Rhode Island | ~70K | 0.94× | |
| 32 | Tennessee | ~400K | 0.93× | |
| 33 | Maine | ~80K | 0.93× | |
| 34 | Nevada | ~200K | 0.92× | |
| 35 | New Mexico | ~100K | 0.91× | |
| 36 | Texas | ~2M | 0.90× | |
| 37 | Iowa | ~200K | 0.90× | |
| 38 | Delaware | ~60K | 0.90× | |
| 39 | South Dakota | ~50K | 0.89× | |
| 40 | Arizona | ~400K | 0.87× | |
| 41 | Indiana | ~400K | 0.87× | |
| 42 | South Carolina | ~300K | 0.87× | |
| 43 | Kentucky | ~200K | 0.86× | |
| 44 | Arkansas | ~200K | 0.86× | |
| 45 | Wisconsin | ~300K | 0.83× | |
| 46 | Louisiana | ~200K | 0.83× | |
| 47 | Oklahoma | ~200K | 0.83× | |
| 48 | West Virginia | ~90K | 0.83× | |
| 49 | Mississippi | ~200K | 0.82× | |
| 50 | Ohio | ~500K | 0.73× |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Prime | Brand | 8.33× | ||
| 02 | LabCorp | Health | 4.13× | ||
| 03 | Dick Cheney | Politics & Society | 3.57× | ||
| 04 | Airplane | Cars & Mobility | 3.25× | ||
| 05 | Google News | News | 3.04× | ||
| 06 | Animal Liberation Orchestra | Music & Radio | 2.67× | ||
| 07 | Nancy Mace | Politics & Society | 2.56× | ||
| 08 | Instant messaging | Internet & Social Media | 2.42× | ||
| 09 | AutoZone | Cars & Mobility | 2.36× | ||
| 10 | Nature | Home & Garden | 2.08× | ||
| 11 | Transport | Cars & Mobility | 2.01× | ||
| 12 | Lindsey Graham | Politics & Society | 1.93× | ||
| 13 | U.S. state | Travel & Leisure | 1.87× | ||
| 14 | MSN | News | 1.83× | ||
| 15 | Philosophy | Business & Career | 1.74× | ||
| 16 | Mitch McConnell | Politics & Society | 1.74× | ||
| 17 | United States | Travel & Leisure | 1.69× | ||
| 18 | Personal finance | Business & Career | 1.69× | ||
| 19 | Breaking news | Movies & TV | 1.69× | ||
| 20 | Food | Food & Beverages | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.04× | |
| Career Orientation | POWER | 1.72× | |
| Need for Security | CONSERVATISM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.94× | |
| Design Affinity | PREMIUM | 0.98× | |
| Early Adopter Mentality | POWER | 0.99× |
Public transport has an estimated audience of 22,777,683 people in United States, concentrated in California and New York.
41.4% of Public transport fans are female, 58.6% are male, with an average age of 42.9 years.
Public transport fans show strongest brand affinity for LabCorp (4.13×), Food (1.64×), and Nature (2.08×) over the country average.
Public transport fans in United States are most concentrated in California (reach ~3M), New York (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Public transport itself, the audience over-indexes on Food (1.64×), Nature (2.08×), Prime (8.33×), and United States (1.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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