A data profile of the people who buy, follow and care about Public transport in India — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 4,832,713 people in India.
The average Public transport fan in India is 32.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Salaryman, International Chamber of Commerce, Dharmendra, with strongest over-indexing on Salaryman (10.38× the country average).
Demographically, the Public transport audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Public transport fan in India is more male, around 32.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Salaryman.
The key figures that characterise the Public transport profile in India.
16.6% are female, 83.4% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 16.6% |
| Male | 83.4% |
| Average age | 32.2 |
| Estimated audience size | 4,832,713 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Public transport audience comes from India.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
Where the Public transport audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~40K | 1.82× | |
| 02 | Punjab (region) | ~90K | 1.39× | |
| 03 | Telangana | ~90K | 1.33× | |
| 04 | Tamil Nadu | ~100K | 1.25× | |
| 05 | Gujarat | ~200K | 1.21× | |
| 06 | Maharashtra | ~300K | 1.20× | |
| 07 | Kerala | ~90K | 1.19× | |
| 08 | Karnataka | ~100K | 1.16× | |
| 09 | Andhra Pradesh | ~70K | 1.12× | |
| 10 | Goa | ~6K | 1.11× | |
| 11 | Haryana | ~70K | 1.10× | |
| 12 | Meghalaya | ~5K | 1.08× | |
| 13 | Sikkim | ~2K | 1.02× | |
| 14 | Mizoram | ~3K | 1.01× | |
| 15 | Manipur | ~6K | 0.97× | |
| 16 | Nagaland | ~3K | 0.97× | |
| 17 | Arunachal Pradesh | ~3K | 0.97× | |
| 18 | Madhya Pradesh | ~90K | 0.95× | |
| 19 | Tripura | ~6K | 0.93× | |
| 20 | Chhattisgarh | ~30K | 0.87× | |
| 21 | Uttarakhand | ~20K | 0.87× | |
| 22 | Himachal Pradesh | ~20K | 0.85× | |
| 23 | Jharkhand | ~30K | 0.83× | |
| 24 | Uttar Pradesh | ~200K | 0.82× | |
| 25 | Assam | ~40K | 0.81× | |
| 26 | Rajasthan | ~90K | 0.79× | |
| 27 | Odisha | ~40K | 0.75× | |
| 28 | West Bengal | ~100K | 0.74× | |
| 29 | Bihar | ~60K | 0.66× |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salaryman | Business & Career | 10.38× | ||
| 02 | Sewage | Home & Garden | 6.91× | ||
| 03 | Commuting | Cars & Mobility | 5.69× | ||
| 04 | Indian Bank | Business & Career | 3.13× | ||
| 05 | Rail transport | Travel & Leisure | 3.04× | ||
| 06 | Hindustan Petroleum | Cars & Mobility | 2.84× | ||
| 07 | Bharat Petroleum | Cars & Mobility | 2.81× | ||
| 08 | Commercial bank | Business & Career | 2.70× | ||
| 09 | IndusInd Bank | Business & Career | 2.67× | ||
| 10 | Trisha (actress) | Movies & TV | 2.64× | ||
| 11 | Dinamalar | News | 2.60× | ||
| 12 | Transport | Cars & Mobility | 2.08× | ||
| 13 | Internet celebrity | Internet & Social Media | 2.05× | ||
| 14 | Staff Selection Commission | Politics & Society | 1.99× | ||
| 15 | IS (Infinite Stratos) | Literature | 1.98× | ||
| 16 | Money | Business & Career | 1.85× | ||
| 17 | International Chamber of Commerce | Business & Career | 1.72× | ||
| 18 | Dharmendra | Movies & TV | 1.65× | ||
| 19 | Breaking news | Movies & TV | 1.53× | ||
| 20 | Bhojpuri language | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.77× | |
| Need for Security | CONSERVATISM | 1.65× | |
| Career Orientation | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.85× | |
| Extroversion | THRILL | 0.88× |
Public transport has an estimated audience of 4,832,713 people in India, concentrated in Maharashtra and Uttar Pradesh.
16.6% of Public transport fans are female, 83.4% are male, with an average age of 32.2 years.
Public transport fans show strongest brand affinity for Salaryman (10.38×), International Chamber of Commerce (1.72×), and Dharmendra (1.65×) over the country average.
Public transport fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Public transport itself, the audience over-indexes on International Chamber of Commerce (1.72×), Dharmendra (1.65×), Transport (2.08×), and Money (1.85×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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