A data profile of the people who buy, follow and care about Bharat Petroleum in India — modelled from more than twelve digital signal sources. Bharat Petroleum has an estimated audience of 4,808,408 people in India.
Bharat Petroleum has an estimated audience of 4,808,408 people in India. 13.6% are female, 86.4% are male, average age 34.5. Top brand affinities: Gasoline, Google Trends, Thai Airways, Natural gas, Ryan Gosling.
Top brand affinities include Gasoline, Google Trends, Thai Airways, with strongest over-indexing on Gasoline (18.15× the country average).
Demographically, the Bharat Petroleum audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Bharat Petroleum fan in India is more male, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Gasoline.
The key figures that characterise the Bharat Petroleum profile in India.
13.6% are female, 86.4% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 13.6% |
| Male | 86.4% |
| Average age | 34.5 |
| Estimated audience size | 4,808,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Bharat Petroleum audience comes from India.
| Country | Share |
|---|---|
| India | 98.7% |
| United States | 0.5% |
| Japan | 0.3% |
The strongest cross-interests of the Bharat Petroleum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | QVC | Movies & TV | 20.31× | ||
| 02 | Gasoline | Cars & Mobility | 18.15× | ||
| 03 | Thai Airways | Travel & Leisure | 11.90× | ||
| 04 | Google Trends | Internet & Social Media | 10.18× | ||
| 05 | Ryan Gosling | Movies & TV | 9.78× | ||
| 06 | Google Images | Internet & Social Media | 8.89× | ||
| 07 | BP | Cars & Mobility | 8.62× | ||
| 08 | Japan Airlines | Travel & Leisure | 8.24× | ||
| 09 | Natural gas | Cars & Mobility | 8.01× | ||
| 10 | All Nippon Airways | Travel & Leisure | 7.77× | ||
| 11 | Vietnam | Travel & Leisure | 6.98× | ||
| 12 | Low-cost carrier | Travel & Leisure | 6.64× | ||
| 13 | NASDAQ | Business & Career | 3.90× | ||
| 14 | Fertilizer | Home & Garden | 3.88× | ||
| 15 | Indian Railways | Cars & Mobility | 3.11× | ||
| 16 | Public transport | Cars & Mobility | 2.81× | ||
| 17 | Innovation | Business & Career | 2.53× | ||
| 18 | Career development | Business & Career | 1.95× | ||
| 19 | Instant messaging | Internet & Social Media | 1.82× | ||
| 20 | Automobiles | Cars & Mobility | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.67× | |
| Career Orientation | POWER | 2.38× | |
| Quality Awareness | PREMIUM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.45× | |
| Creativity | OPEN | 0.69× | |
| Social Media Usage | JOY | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bharat Petroleum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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