A data profile of the people who buy, follow and care about Hindustan Petroleum in India — modelled from more than twelve digital signal sources. Hindustan Petroleum has an estimated audience of 4,719,628 people in India.
Hindustan Petroleum has an estimated audience of 4,719,628 people in India. 20.3% are female, 79.7% are male, average age 36.6. Top brand affinities: Gasoline, Natural gas, Google Images, Capgemini, Adobe.
Top brand affinities include Gasoline, Natural gas, Google Images, with strongest over-indexing on Gasoline (18.61× the country average).
Demographically, the Hindustan Petroleum audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Hindustan Petroleum fan in India is more male, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for Gasoline.
The key figures that characterise the Hindustan Petroleum profile in India.
20.3% are female, 79.7% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 20.3% |
| Male | 79.7% |
| Average age | 36.6 |
| Estimated audience size | 4,719,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Hindustan Petroleum audience comes from India.
| Country | Share |
|---|---|
| India | 97.3% |
| United States | 0.9% |
| Australia | 0.3% |
The strongest cross-interests of the Hindustan Petroleum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gasoline | Cars & Mobility | 18.61× | ||
| 02 | Filling station | Cars & Mobility | 11.49× | ||
| 03 | Google Images | Internet & Social Media | 10.39× | ||
| 04 | Honeywell | Home & Garden | 9.44× | ||
| 05 | Adobe | Technology & Electronics | 9.08× | ||
| 06 | Google Trends | Internet & Social Media | 8.84× | ||
| 07 | Natural gas | Cars & Mobility | 8.52× | ||
| 08 | Capgemini | Business & Career | 8.45× | ||
| 09 | BP | Cars & Mobility | 8.31× | ||
| 10 | All Nippon Airways | Travel & Leisure | 6.81× | ||
| 11 | Thai Airways | Travel & Leisure | 6.56× | ||
| 12 | Ryan Gosling | Movies & TV | 5.81× | ||
| 13 | Monopoly (game) | Games | 5.80× | ||
| 14 | KPMG | Business & Career | 5.37× | ||
| 15 | Indian Railways | Cars & Mobility | 4.64× | ||
| 16 | Infosys | Technology & Electronics | 4.49× | ||
| 17 | Accenture | Business & Career | 4.32× | ||
| 18 | Hindustan | Politics & Society | 2.97× | ||
| 19 | Rail transport | Travel & Leisure | 2.89× | ||
| 20 | Instant messaging | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.22× | |
| Career Orientation | POWER | 3.07× | |
| Convenience Orientation | PREMIUM | 2.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.60× | |
| Social Media Usage | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hindustan Petroleum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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