A data profile of the people who buy, follow and care about Accenture in India — modelled from more than twelve digital signal sources. Accenture has an estimated audience of 3,245,621 people in India.
The average Accenture fan in India is 33.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Telangana.
Top brand affinities include Infosys, Cognizant, Monsters, with strongest over-indexing on Infosys (14.43× the country average).
Demographically, the Accenture audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Accenture fan in India is more male, around 33.0 years old, with strong Career Orientation tendencies and a notable affinity for Infosys.
The key figures that characterise the Accenture profile in India.
26.3% are female, 73.7% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 33.0 |
| Estimated audience size | 3,245,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Accenture audience comes from India.
| Country | Share |
|---|---|
| India | 30.8% |
| United States | 11.4% |
| Germany | 5.0% |
Where the Accenture audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~300K | 6.85× | |
| 02 | Karnataka | ~300K | 4.30× | |
| 03 | Maharashtra | ~400K | 2.33× | |
| 04 | Tamil Nadu | ~200K | 2.31× | |
| 05 | Andhra Pradesh | ~80K | 1.97× | |
| 06 | Haryana | ~60K | 1.44× | |
| 07 | Odisha | ~40K | 1.01× | |
| 08 | Uttar Pradesh | ~200K | 0.97× | |
| 09 | Madhya Pradesh | ~50K | 0.83× | |
| 10 | West Bengal | ~80K | 0.81× | |
| 11 | Kerala | ~40K | 0.76× | |
| 12 | Mizoram | ~2K | 0.74× | |
| 13 | Sikkim | <1K | 0.68× | |
| 14 | Rajasthan | ~50K | 0.66× | |
| 15 | Uttarakhand | ~10K | 0.66× | |
| 16 | Arunachal Pradesh | ~1K | 0.65× | |
| 17 | Nagaland | ~1K | 0.60× | |
| 18 | Jharkhand | ~20K | 0.59× | |
| 19 | Manipur | ~2K | 0.52× | |
| 20 | Gujarat | ~50K | 0.51× | |
| 21 | Goa | ~2K | 0.49× | |
| 22 | Meghalaya | ~2K | 0.48× | |
| 23 | Punjab (region) | ~20K | 0.44× | |
| 24 | Tripura | ~2K | 0.38× | |
| 25 | Chhattisgarh | ~8K | 0.37× | |
| 26 | Himachal Pradesh | ~4K | 0.33× | |
| 27 | Bihar | ~20K | 0.31× | |
| 28 | Jammu and Kashmir | ~4K | 0.25× | |
| 29 | Assam | ~8K | 0.24× |
The strongest cross-interests of the Accenture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monsters | Movies & TV | 19.61× | ||
| 02 | Cognizant | Business & Career | 15.38× | ||
| 03 | KPMG | Business & Career | 14.87× | ||
| 04 | Good Will Hunting | Movies & TV | 14.46× | ||
| 05 | Infosys | Technology & Electronics | 14.43× | ||
| 06 | Wipro | Business & Career | 13.95× | ||
| 07 | HCL Technologies | Business & Career | 13.41× | ||
| 08 | Hexaware Technologies | Technology & Electronics | 13.26× | ||
| 09 | Genpact | Business & Career | 12.27× | ||
| 10 | International Organization for Standardization | Business & Career | 11.76× | ||
| 11 | Capgemini | Business & Career | 11.56× | ||
| 12 | Deloitte | Business & Career | 11.52× | ||
| 13 | Tata Consultancy Services | Business & Career | 11.00× | ||
| 14 | Quality control | Business & Career | 10.83× | ||
| 15 | IBM | Technology & Electronics | 10.03× | ||
| 16 | Tech Mahindra | Business & Career | 8.36× | ||
| 17 | Adobe | Technology & Electronics | 7.27× | ||
| 18 | Indian Overseas Bank | Business & Career | 7.07× | ||
| 19 | Hindustan Petroleum | Cars & Mobility | 4.32× | ||
| 20 | Bollywood movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.63× | |
| Healthy Lifestyle | BALANCE | 1.38× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.03× | |
| Pet Ownership | JOY | 1.06× | |
| Extroversion | THRILL | 1.06× |
Accenture's target market in India covers an estimated 3,245,621 people, concentrated in Maharashtra and Karnataka.
26.3% of the Accenture audience are female, 73.7% are male, with an average age of 33.0 years.
Accenture fans show strongest brand affinity for Infosys (14.43×), Cognizant (15.38×), and Monsters (19.61×) over the country average.
Accenture fans in India are most concentrated in Maharashtra (reach ~400K), Karnataka (reach ~300K), and Telangana (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Accenture itself, the audience over-indexes on Cognizant (15.38×), Monsters (19.61×), Wipro (13.95×), and Deloitte (11.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Accenture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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