Accenture Audience in Germany
Accenture has an estimated audience of 504,931 people in Germany. 39.8% are female, 60.2% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Wipro, BSE SENSEX, Outsourcing, Sari, LinkedIn.
The average Accenture fan in Germany is 40.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Wipro, BSE SENSEX, Outsourcing, with strongest over-indexing on Wipro (152.12× the country average). Demographically, the Accenture audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Accenture fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 40.1 |
| Estimated audience size | 504,931 |
Audience persona
The typical Accenture fan in Germany is more male, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Wipro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 143,124 | 1.76× |
| Nordrhein-Westfalen | 116,767 | 1.06× |
| Baden-Württemberg | 91,005 | 1.32× |
| Hessen | 84,472 | 2.2× |
| Berlin | 40,377 | 1.79× |
| Niedersachsen | 34,378 | 0.7× |
| Hamburg | 22,972 | 2.01× |
| Rheinland-Pfalz | 22,674 | 0.9× |
| Sachsen | 16,629 | 0.67× |
| Schleswig-Holstein | 12,022 | 0.66× |
| Brandenburg | 7,897 | 0.5× |
| Thüringen | 6,953 | 0.54× |
| Sachsen-Anhalt | 4,204 | 0.32× |
| Saarland | 3,692 | 0.6× |
| Bremen | 3,026 | 0.7× |
| Mecklenburg-Vorpommern | 2,581 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wipro | 152.12× | Business & Career |
| BSE SENSEX | 49.32× | Business & Career |
| Outsourcing | 30.41× | Business & Career |
| Sari | 16.95× | Fashion & Accessoires |
| 4.79× | Internet & Social Media | |
| Indian wedding clothes | 16.76× | Fashion & Accessoires |
| Bet365 | 14.05× | Games |
| Roland Berger Strategy Consultants | 35.49× | Business & Career |
| Commerzbank | 4.17× | Business & Career |
| Infosys | 50.29× | Technology & Electronics |
| Unibet | 18.53× | Games |
| Business opportunity | 18.32× | Business & Career |
| Borussia Dortmund | 2.23× | Sports |
| Financial technology | 6.84× | Business & Career |
| IBM | 20.58× | Technology & Electronics |
| MarketWatch | 18.26× | Business & Career |
| Sari-sari store | 16.76× | Shopping |
| Office 365 | 6.78× | Technology & Electronics |
| Google Docs | 6.95× | Internet & Social Media |
| Aral AG | 3.26× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.74 |
| Early Adopter Mentality | POWER | 2.85 |
| Sustainability | BALANCE | 1.78 |
| Need for Security | CONSERVATISM | 1.66 |
| Social Media Usage | JOY | 1.63 |
| Risk Appetite | THRILL | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 30.6% |
| United States | 11.5% |
| Germany | 4.9% |
See Accenture audiences in other countries
More Consulting audiences in Germany
- Mr. Wash (2,032,719)
- Siemens Energy (1,907,708)
- FXCM (1,457,220)
- Vistaprint (1,311,378)
- Yandex (1,303,116)
Frequently asked questions
How many fans does Accenture have in Germany?
Accenture has an estimated audience of 504,931 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Accenture fans?
39.8% of Accenture fans are female, 60.2% are male, with an average age of 40.1 years.
Which brands do Accenture fans like most?
Accenture fans show strongest brand affinity for Wipro (152.12×), BSE SENSEX (49.32×), and Outsourcing (30.41×) over the country average.
Where do Accenture fans live in Germany?
Accenture fans in Germany are most concentrated in Bayern (reach 143,124), Nordrhein-Westfalen (reach 116,767), and Baden-Württemberg (reach 91,005). These three regions account for the largest share of the active audience.
What other brands do Accenture fans also like?
Beyond Accenture itself, the audience over-indexes on BSE SENSEX (49.32×), Outsourcing (30.41×), Sari (16.95×), and LinkedIn (4.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Accenture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.