Siemens Energy Audience in Germany
Siemens Energy has an estimated audience of 1,914,857 people in Germany. 49.6% are female, 50.4% are male, average age 42.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Electrolux, Mikaela Shiffrin, Lindsey Vonn, ThyssenKrupp, Tagesschau.
The average Siemens Energy fan in Germany is 42.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Electrolux, Mikaela Shiffrin, Lindsey Vonn, with strongest over-indexing on Electrolux (34.27× the country average). Demographically, the Siemens Energy audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Siemens Energy fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 42.0 |
| Estimated audience size | 1,914,857 |
Audience persona
The typical Siemens Energy fan in Germany is balanced, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Electrolux.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 736,693 | 2.4× |
| Nordrhein-Westfalen | 511,231 | 1.22× |
| Baden-Württemberg | 259,857 | 1× |
| Hessen | 197,931 | 1.36× |
| Berlin | 150,487 | 1.76× |
| Niedersachsen | 142,711 | 0.77× |
| Sachsen | 82,413 | 0.88× |
| Rheinland-Pfalz | 73,439 | 0.77× |
| Brandenburg | 58,888 | 1× |
| Hamburg | 51,814 | 1.2× |
| Schleswig-Holstein | 48,195 | 0.7× |
| Thüringen | 34,522 | 0.71× |
| Sachsen-Anhalt | 22,545 | 0.46× |
| Mecklenburg-Vorpommern | 17,244 | 0.47× |
| Saarland | 12,713 | 0.54× |
| Bremen | 12,177 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolux | 34.27× | Home & Garden |
| Mikaela Shiffrin | 18.52× | Sports |
| Lindsey Vonn | 7.5× | Sports |
| ThyssenKrupp | 13.6× | Business & Career |
| Tagesschau | 2.23× | Movies & TV |
| Satire | 5.02× | Literature |
| Infineon Technologies | 16.85× | Technology & Electronics |
| Wirtualna Polska | 9.5× | News |
| Netto Marken-Discount | 2.34× | Shopping |
| uol | 28.97× | Technology & Electronics |
| Western Union | 4.04× | Business & Career |
| Giotto | 17.77× | Food & Beverages |
| Halifax (United Kingdom bank) | 29.25× | Business & Career |
| RTL Television | 3.07× | Movies & TV |
| Capacitor | 27.62× | Home & Garden |
| German television comedy | 5.04× | Movies & TV |
| Refrigerator | 3.54× | Home & Garden |
| Hygiene | 2.88× | Beauty & Wellness |
| Pets | 1.51× | Pets & Animals |
| Transfermarkt | 2.3× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.4 |
| Indulgence | JOY | 1.36 |
| Mindfulness | BALANCE | 1.33 |
| Sustainability | BALANCE | 1.3 |
| Patriotism | CONSERVATISM | 1.3 |
| Career Orientation | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.7% |
| United States | 6.2% |
| India | 4.9% |
See Siemens Energy audiences in other countries
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Frequently asked questions
How many fans does Siemens Energy have in Germany?
Siemens Energy has an estimated audience of 1,914,857 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Siemens Energy fans?
49.6% of Siemens Energy fans are female, 50.4% are male, with an average age of 42.0 years.
Which brands do Siemens Energy fans like most?
Siemens Energy fans show strongest brand affinity for Electrolux (34.27×), Mikaela Shiffrin (18.52×), and Lindsey Vonn (7.5×) over the country average.
Where do Siemens Energy fans live in Germany?
Siemens Energy fans in Germany are most concentrated in Bayern (reach 736,693), Nordrhein-Westfalen (reach 511,231), and Baden-Württemberg (reach 259,857). These three regions account for the largest share of the active audience.
What other brands do Siemens Energy fans also like?
Beyond Siemens Energy itself, the audience over-indexes on Mikaela Shiffrin (18.52×), Lindsey Vonn (7.5×), ThyssenKrupp (13.6×), and Tagesschau (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Siemens Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.