Rascasse Audience Intelligence

TeamViewer Target Market in Germany

A data profile of the people who buy, follow and care about TeamViewer in Germany — modelled from more than twelve digital signal sources. TeamViewer has an estimated audience of 969,293 people in Germany.

The average TeamViewer fan in Germany is 33.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Papyrus, Herbert Grönemeyer, Sportschau, with strongest over-indexing on Papyrus (48.14× the country average).

Demographically, the TeamViewer audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TeamViewer fan in Germany is balanced, around 33.5 years old, with strong Need for Security tendencies and a notable affinity for Papyrus.

Category: Technology & Electronics · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TeamViewer profile in Germany.

Audience size
969K
in Germany
Gender
52.9%
47.1% male
Age
33.5
average years
Country rank
#6721
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TeamViewer

52.9% are female, 47.1% are male, average age 33.5.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for TeamViewer audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age33.5
Estimated audience size969,293
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the TeamViewer audience in Germany
Age bracketShare%
16-1941%
20-2915%
30-3915%
40-4916%
50+13%
Fig. 04

Worldwide distribution

6.1%

of the worldwide TeamViewer audience comes from Germany.

Worldwide audience distribution share by country for TeamViewer
CountryShare
China9.1%
Brazil6.7%
United States6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TeamViewer audience in Germany is strongest.

Fig. 05

Top regions by affinity

TeamViewer customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.32×
02Bayern~200K1.15×
03Hessen~80K1.09×
04Bremen~9K1.09×
05Nordrhein-Westfalen~200K1.06×
06Niedersachsen~100K1.06×
07Schleswig-Holstein~40K1.06×
08Rheinland-Pfalz~50K1.04×
09Thüringen~20K0.97×
10Berlin~40K0.95×
11Saarland~10K0.94×
12Brandenburg~30K0.91×
13Sachsen~40K0.90×
14Sachsen-Anhalt~20K0.84×
15Hamburg~20K0.82×
16Mecklenburg-Vorpommern~10K0.81×
Fig. 06

Affinity by region

Affinity by region — TeamViewer, Germany
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TeamViewer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TeamViewer audience
#·InterestCategoryAffinity×
01CeBITTechnology & Electronics111.15×
02Wet 'n Wild (brand)Beauty & Wellness94.17×
03Sports Illustrated KidsSports86.10×
04Konica MinoltaTechnology & Electronics72.51×
05BorgWarnerCars & Mobility70.30×
06GollumLiterature68.76×
07RicohTechnology & Electronics67.98×
08PapyrusPolitics & Society48.14×
09Hugo (film)Fashion & Accessoires20.53×
10Analog photographyArts & Culture20.00×
11Pride & Prejudice (2005 film)Movies & TV20.00×
12HasselbladTechnology & Electronics19.48×
13HenkelHome & Garden18.78×
14Herbert GrönemeyerMusic & Radio18.42×
15Jürgen ProchnowMovies & TV18.42×
16TrelloInternet & Social Media13.08×
17SportschauSports7.09×
18Markus LanzMovies & TV5.45×
19Electronic funds transferBusiness & Career4.78×
20Thomas GottschalkMovies & TV4.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TeamViewer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by TeamViewer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.81×
MindfulnessBALANCE1.65×
Convenience OrientationPREMIUM1.62×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by TeamViewer audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
Social Media UsageJOY0.94×
SpiritualityBALANCE0.97×
1.00× baseline
Section 06

Frequently asked questions

01

Who is TeamViewer's target market in Germany?

TeamViewer's target market in Germany covers an estimated 969,293 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of TeamViewer customers?

52.9% of the TeamViewer audience are female, 47.1% are male, with an average age of 33.5 years.

03

Which brands do TeamViewer fans like most?

TeamViewer fans show strongest brand affinity for Papyrus (48.14×), Herbert Grönemeyer (18.42×), and Sportschau (7.09×) over the country average.

04

Where do TeamViewer fans live in Germany?

TeamViewer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do TeamViewer fans also like?

Beyond TeamViewer itself, the audience over-indexes on Herbert Grönemeyer (18.42×), Sportschau (7.09×), Konica Minolta (72.51×), and CeBIT (111.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for TeamViewer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →