Yandex Audience in Germany
Yandex has an estimated audience of 1,303,116 people in Germany. 58.7% are female, 41.3% are male, average age 41.8. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: The Devil Wears Prada (film), Tim Robbins, MUJI 無印良品, Armand Duplantis, FC Rapid București.
The average Yandex fan in Germany is 41.8 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include The Devil Wears Prada (film), Tim Robbins, MUJI 無印良品, with strongest over-indexing on The Devil Wears Prada (film) (58.79× the country average). Demographically, the Yandex audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Consulting
Demographics of Yandex fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 41.8 |
| Estimated audience size | 1,303,116 |
Audience persona
The typical Yandex fan in Germany is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for The Devil Wears Prada (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 737,758 | 7.43× |
| Nordrhein-Westfalen | 200,257 | 0.7× |
| Bayern | 116,036 | 0.55× |
| Baden-Württemberg | 104,570 | 0.59× |
| Niedersachsen | 67,562 | 0.53× |
| Berlin | 43,522 | 0.75× |
| Rheinland-Pfalz | 34,152 | 0.52× |
| Sachsen | 31,129 | 0.49× |
| Schleswig-Holstein | 22,063 | 0.47× |
| Brandenburg | 20,076 | 0.5× |
| Saarland | 17,280 | 1.08× |
| Hamburg | 17,276 | 0.59× |
| Thüringen | 13,608 | 0.41× |
| Sachsen-Anhalt | 12,164 | 0.36× |
| Mecklenburg-Vorpommern | 9,795 | 0.39× |
| Bremen | 7,095 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Devil Wears Prada (film) | 58.79× | Movies & TV |
| Tim Robbins | 58.59× | Movies & TV |
| MUJI 無印良品 | 37.5× | Home & Garden |
| Armand Duplantis | 87.62× | Sports |
| FC Rapid București | 109.75× | Sports |
| Beach handball | 61.31× | Sports |
| Meg Ryan | 26.55× | Movies & TV |
| Guyana | 80.42× | Travel & Leisure |
| MUJI 無印良品生活研究所 | 27.22× | Home & Garden |
| Robert Capa | 56.53× | Arts & Culture |
| Iguazu Falls | 180.29× | Travel & Leisure |
| Pole vault | 87.62× | Sports |
| Die Bachelorette | 35.53× | Movies & TV |
| Javelin throw | 71.06× | Sports |
| Serkan Yavuz | 18.12× | Movies & TV |
| AKB48 | 77.51× | Music & Radio |
| Open eBook | 16.27× | Technology & Electronics |
| Gerhard Richter | 12.51× | Arts & Culture |
| 110 metres hurdles | 76.42× | Sports |
| Creeper | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 13.13 |
| Individualism | JOY | 2.07 |
| Convenience Orientation | PREMIUM | 1.63 |
| Early Adopter Mentality | POWER | 1.54 |
| Sustainability | BALANCE | 1.45 |
| Urban Lifestyle | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 0.9% |
| Germany | 0.7% |
| United States | 0.7% |
See Yandex audiences in other countries
More Consulting audiences in Germany
- Mr. Wash (2,032,719)
- Siemens Energy (1,907,708)
- FXCM (1,457,220)
- Vistaprint (1,311,378)
- TeamViewer (947,086)
Frequently asked questions
How many fans does Yandex have in Germany?
Yandex has an estimated audience of 1,303,116 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Yandex fans?
58.7% of Yandex fans are female, 41.3% are male, with an average age of 41.8 years.
Which brands do Yandex fans like most?
Yandex fans show strongest brand affinity for The Devil Wears Prada (film) (58.79×), Tim Robbins (58.59×), and MUJI 無印良品 (37.5×) over the country average.
Where do Yandex fans live in Germany?
Yandex fans in Germany are most concentrated in Hessen (reach 737,758), Nordrhein-Westfalen (reach 200,257), and Bayern (reach 116,036). These three regions account for the largest share of the active audience.
What other brands do Yandex fans also like?
Beyond Yandex itself, the audience over-indexes on Tim Robbins (58.59×), MUJI 無印良品 (37.5×), Armand Duplantis (87.62×), and FC Rapid București (109.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yandex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.